Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*.1 Concentrated Nourishment. The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.2 Lasting Colour Protection. Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.
The secret to colour protection
Proven results - Just coloured intensity for up to 7 weeks**
*Nielsen shampoo and conditioner unit sales Jan 2017 - Dec 2017
**Instrumental test after application of shampoo + conditioner.
Repeated washing, sun, pollution: coloured and highlighted hair needs special care for effective protection against daily aggressions.
The formula containing Cationic Polymers cares for and protects coloured hair to prolong colour vibrancy.
Proven results: Hair is Nourished and Smoothed For Outstanding Shine.
Your hair is better protected: Nourished and protected, hair is softer.
Your colour radiance stays truer for longer: Radiant, vibrant and intense.
Size (250) Unit (ML) Height (18.5) Width (7.5) Depth (3.5)
Product code: 125199
Work through the lengths of your hair, right to the tips, and then rinse. For best results use after Colour Protect Shampoo and for even more care and protection, try Colour Protect Masque.