BOSS Parfums celebrates this next chapter of the Man of Today campaign with the introduction of the BOSS BOTTLED Man of Today Edition. The Collector’s Edition holds the same iconic scent within a new bottle epitomising the Man of Today with its sleek, understated aesthetic. Designed in a powerful concrete shade reminiscent of an urban landscape, the classic grey for which BOSS BOTTLED is known evolves into a strong, solid block of smooth colour that reflects the unchanging resolve of the Man of Today. Emblazoned with ‘Man of Today Edition’ on both the bottle and box, the BOSS BOTTLED Collector’s Edition celebrates and empowers men everywhere to show the world who they are through their actions, and the values by which they live their lives.
“The Man of Today campaign is all about representing the idea that actions speak louder than words – a principle I've always tried to embody and live my life by." Chris Hemsworth – BOSS BOTTLED ambassador.