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Colorista Effect Bleach Hair


7 Health & Beautycard points

Colour Soft Bleach

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L’Oreal Paris Colorista lightening effects create the perfect base to follow with Colorista washout colour.
Design your bleached look then follow with Colorista washout to get creative with pastel colours or leave as is for a seamlessly luminous hair look.
Colorista DIY lightening kit to create bleach effects in a stroke.
The gentle formula lightens hair and the after-care conditioning formula nourishes hair and eliminates brass.


Create an all-over bleach blonde look with this kit.

Product Specification

1190289 - Lightening Powder/Blonderingspulver/Vaalennusjauhe: Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, Ci 77891 / Titanium Dioxide, Silica [Nano] / Silica, Kaolin, Edta (F.I.L. C198299/1).

Bleach Lightening Creme Newest - 1190288 - Lightening Crème / Blonderingscreme / Vaalennusvoide: Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate, Pentasodium Pentetate, Carbomer, Parfum / Fragrance, (F.I.L. C198297/1)

1071243 - Developer Creme/Fremkaldercreme/Kehite: Aqua / Water, Paraffinum Liquidum / Mineral Oil, Hydrogen Peroxide, Cetearyl Alcohol, Steareth-20, Peg-4 Rapeseedamide, Tocopherol, Sodium Stannate, Polyquaternium-6, Pentasodium Pentetate, Phosphoric Acid, Tetrasodium Pyrophosphate, Hexadimethrine Chloride, Glycerin. (F.I.L. C181319/2).

1102469 - Brass-Defy Conditioner/Efterbehandling/Hoitoaine: Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium Methosulfate, Sodium Hydroxide, Trideceth-6, Chlorhexidine Digluconate, Limonene, Fumaric Acid, Linalool, Benzyl Alcohol, Benzyl Benzoate, Isopropyl Alcohol, Geraniol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C195088/1).

Size (0) Unit (EA) Height (17.1) Width (9.4) Depth (5.4)

Product code: 723178

Product Uses

For natural hair or hair that has been bleached more than 3 months ago:
1) Detangle hair. Then apply 2/3 of mix to the lengths and tips starting at chin level and working your way up always avoiding 3 centimeters of roots. Massage mixture all through lengths and tips until fully saturated. Leave it on to develop 15 to 25 minutes.
2) FINISH BY THE ROOTS. Apply the remaining mixture to the roots. Massage hair until fully saturated. Leave on to develop 15 to 25 minutes. To see if desired Platinum is achieved, clean a small piece of hair using gloved fingers. If not light enough, spread mixture through again and continue to develop. Never exceed a total developing time of 45 minutes. Dispose of unused mixture immediately to avoid bottle bursting.
3) RINSE AND CONDITION. Pour a little lukewarm water on the hair and massage gently. Rinse product out completely with water. Using the gloves provided, evenly spread a large portion of Brass-Defy Conditioner all over hair, until perfectly covered. For the first application, avoid applying to roots and scalp. Leave Brass-Defy Conditioner in hair for up to 2 minutes – having a longer leave-in time leads to cooler results. Rinse thoroughly until water runs clear. In case of contact with eyes, rinse immediately and thoroughly. Use once every 2 weeks (It last 6 applications) to protect platinum purity and leave hair silky-soft. Always wear gloves to apply the Brass-Defy Conditioner.

Tips & Advice

For hair that has already been bleached with root regrowth:
2) To see if desired Platinum is achieved, clean a small piece of hair using gloved fingers. If not lightened enough, spread mixture through again and continue to develop. Never exceed a total developing time of 45 minutes. Never keep any unused mixture and dispose of it immediately to avoid bottle bursting and damage caused by the product overflowing.
3) Follow step three as outlined above.


United Kingdom

Order & Collect - FREE

order before 6pm - arrives 3 to 5 days

Standard Delivery - £3*

order before 6pm - arrives 3 to 5 days
*FREE for Health & Beauty Card customers

Next Day Order & Collect - £1.50*

order before 6pm - arrives next day after 1pm
*FREE with orders over £10

Premium Delivery - £5.50

order before 2pm - arrives next day

Third Party Delivery - free with orders over £10

Despatched directly from our supplier, with delivery within 5 working days. Sorry, we can't deliver this item to store for collection.

Republic of Ireland

Standard Delivery - £3*

order before 2pm - arrives 3 to 5 days
*FREE for Health & Beauty Card customers

Order & Collect - FREE

order before 2pm - arrives 3 to 5 days

Sweden, Denmark & Finland

Standard Delivery - £9.99

order before 2pm - arrives 3 to 5 days

Please note the following:
  • We do not deliver on Sundays or bank holidays.
  • Next day Store Delivery Available for collection next day after 1pm if ordered before 6pm today: £1.50 or FREE with orders over £10. Please Note: Unfortunately we cannot guarantee 1pm next day delivery to a small number of our stores: Buckie, Fort William, Fraserburgh, Inverurie, Oban, Peterhead, Stornoway and Wick.
  • FREE Standard Delivery for registered Health & Beautycard customers will be added at the last stage of check out. No minimum spend required.
  • Order cut-off for all delivery services is 2pm (UK time). Orders placed after 2pm will be treated, for the purposes of delivery, as having been placed the next working day.
  • Working days are defined as Monday - Friday (excluding bank and public holidays) - therefore any orders placed after 2pm on Friday will not be processed until Monday.
  • Delivery will be through Royal Mail.
  • Larger deliveries may require a signature to confirm receipt. If a signature cannot be obtained, the carrier may ask a neighbour to sign for the delivery. Deliveries that require a signature will not be left if a signature cannot be obtained. If the carrier leaves the delivery with a neighbour or at your local post office, they will leave a card for you telling you where it is.
  • Where a signature is given by someone other than you or the parcel is left at your local post office, the order will be treated as having been delivered.
  • You may, when placing your order online, specify a different delivery address than your payment address if that is more convenient for you.
  • All delivery timescales are approximate and subject to availability. The precise timing of a delivery cannot be specified.
  • Customers are advised that next day delivery is not available for orders to be delivered to the Isle of Wight, Channel Islands, Scottish Islands or BFPO addresses.
  • Customers are also advised that we are unable to send aerosols or flammable products to Northern Ireland, Channel Islands, Scottish Islands or BFPO addresses.

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