Secondary font: Cocon and Hand of Sean
Cocon is used for personality headlines and sub-headings on internal and external commmunications.
Hand of Sean should be used for notations, comments and quotes.
Example
It is important to consider the minus tracking and leading when using Superdrug fonts. The extent of the
minus tracking will depend on the point size used. Please refer to the examples below for guidance.
Secondary font: Arial
Arial is used for web, internal use and for the production of documents by PC users – for example, letters, emails or presentations.
Example
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
