Primary colour use
Minimum size
The x height of the Superdrug Website address should be equal to the x height of the Superdrug logo it sits opposite to. If the Superdrug Website address appears on its own, the minimum size is 20mm.
Protecting the website address
The Superdrug Website address must be treated with respect – never recreated, altered or distorted – and should be applied consistently across every application.
Do not distort
Do not change the colour of the Website address
Do not obstruct the Website address
Do not add keylines or glow effects
Do not place the Website address on multi-coloured backgrounds
Do not use different typefaces
Application
The correct placement of the Superdrug Website address is important. The preferred position is in the bottom left hand corner, opposite the Superdrug logo. The Website address should always be shown in black on white or white on any of the secondary colours.
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
