Primary colour use
This is the primary version of the logo whilst the ‘take another look’ strategy is being launched and should be used in Superdrug Black and Superdrug Magenta wherever possible.
The primary colour version of the master logo can be applied to images only when the background has a clear area and is pale enough for the logo to be highly visible.
Superdrug Magenta
Superdrug Black
For single colour communications or where printing techniques are restricted, the logo should appear either black on white or white on black.
Secondary colour use The Superdrug 'take another look' logo must only be reproduced from digital master artwork. To request this, contact the Brand Team in Marketing.
The logo may appear white on any of the secondary colours*, providing the colour is part of a signed-off creative. Please consult the Brand Team in Marketing.
A white version of the master logo can be placed on an image only when the background has a clear area of solid colour which is dark enough for the logo to be highly visible.
For more information on colour, please see the Colour section.
*The white out logo should not be
used on these colours from the
secondary palette due to legibility issues.
Exclusion zone
Always follow the exclusion rule – 'S cap height square' to provide a sufficient exclusion zone around the Superdrug master logo. The exclusion zone is to be clear from any background image contrasts, other logos, text or graphic devices.
Minimum size
The Superdrug ‘take another look’ logo will need to be used at small sizes on various applications. It has been designed to be highly legible at a minimum size of 20mm.
Protecting the 'take another look' logo
The Superdrug 'take another look' logo must be treated with respect – never recreated, altered, distorted or reproduced in a different font – and should be applied consistently across every application.
Do not distort
Do not change the
colour of the logo
Do not include any additional graphic devices
Do not add keylines
or glow effects
Do not fill the star
device with a colour
Do not place the logo on
multi-coloured backgrounds
Do not separate or rearrange the elements of
the logo unless signed off by the Brand Team
Application
The correct placement of the Superdrug ‘take another look’ logo is important. The preferred position is in the bottom right hand corner, alternatively it can be used as a heading or in the centre (TV end frame). The preferred application of the logo is the Superdrug Black logo with a Magenta ‘take another look’ applied on a pale background. For more information about layout, see the Message hierarchy and layout section.
Poster
The logo should be 35% of the full width of your communication. The preferred position of the logo is in the bottom right hand corner. Alternatively, it can be used centred as a heading or in the centre of the page.
When using the 'take another look' version of the logo, you may also need to include the web address – in this circumstance, please position superdrug.com in the bottom left as per the press ad example above.
TV end frames
Product
Brand
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
