Primary colour use
For single colour communications or where printing techniques are restricted, the logo should appear either black on white or white on black.
The grey rule can be used for headlines, but only on internal presentation slides and poster communications.
Exclusion zoneThe Superdrug star device must only be reproduced from digital master artwork. To request this, contact the Brand Team in Marketing.
Always follow the exclusion rule – '1/4 height of the star' to provide a sufficient exclusion zone around the star. The exclusion zone is to be clear from any background image contrasts, other logos, text or graphic devices.
Minimum size
The Superdrug star device will need to be used at small sizes on various applications. It has been designed to be highly legible at a minimum size of 6mm.
Protecting the star device
The Superdrug star device must be treated with respect – never recreated, altered or distorted – and should be applied consistently across every application.
Do not distort
Do not change the colours
Do not repeat the star device
Do not include photography in the star
Do not add keylines or glow effects
Do not fill the star device with a colour
Do not add personality
Do not morph with other logos
Do not obstruct the logo
Do not place the logo on multi-coloured backgrounds
Do not rotate the star
Protecting the application of the star device
The Superdrug star device must be protected when applied to internal and HR communications. Here are some examples of how not to apply it.
Do not use the star device for bullet points
Do not use more than one star device on each page
Do not position the star device off the edge of the page
Do not repeat the star device more than once
Do not add a glow or obscure the star device
Do not create a diagram out of the star
Application
The Superdrug star device is for internal use only. It should be used to support internal and HR communications. The grey rule can be extended and the star should be positioned ranged right. Do not use more than one star per page and do not use the device as bullet points.
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
