Superdrug Own Brand goes cruelty free!

We are delighted that as of February 2010 Superdrug became BUAV approved as an animal testing free cosmetics and toiletries retailer under the BUAV’s internationally recognised Humane Cosmetic Standard (HCS).

We have ensured that have followed strict guidelines for many years when it comes to testing our products, but the BUAV approval makes us one of the few retailers on the High Street to be able to really shout about it

Superdrug’s entire own brand toiletries product range now carries the globally recognised leaping bunny logo. Ethical shoppers will be now be able to come to Superdrug to purchase all their cruelty-free products, in particular hard to find items such as hair dye, sun screen and shaving products which typically are tested on animals at some point. Having this logo on our Own Brand products guarantees customers that no animal testing has occurred in any part of the product’s manufacturing process.

Michelle Thew, BUAV Chief Executive said: “We are delighted that Superdrug has taken this important step to become BUAV Approved and congratulate them for doing so. I am now calling on other high street retailers to follow suit and clear all animal tested products from the shelves once and for all"