HAVE AN OILY GOOD HAIR DAY

- beauty and hair oils sales rocket -

Superdrug sales shows that one of the beauty industry’s long held views is being turned on its head with the rise of a new breed of beauty oils.

Where previously pure oils were shunned as they were thought to exacerbate skin and hair conditions, today oils are the latest must have, with hair, body and facial skin oils flying off the shelves.

Since its introduction two weeks ago Argan Hair Treatment Oil (£9.99) has rocketed to one of the retailer’s best sellers. In an about turn to the received wisdom that applying oil to the hair would make it look greasy, this oil smoothes frizz, gives protection and shine and also reduces drying time by up to half. Over xxxx bottles have been sold to date.

Similarly Superdrug’s restoring skin care oil, a mix of eight natural oils designed to minimise the appearance of scars, stretch marks, blemishes and uneven skin tone, has proved so popular that it has recently been relaunched in a bumper 200ml bottle (£13.99). Sales of the original xxml bottle are xx per cent up (YOY).

Sara Wolverson, Superdrug Director of Beauty comments; “Previous generations have given oils a wide berth in fear of greasy hair and a shiny face.

“However, historically oils have always had a place in beauty routines and today’s customer is now embracing their power. Whether tea tree oil used as an antiseptic, body oil sprays to give intense moisturisation or Vitamin E oil designed to be used directly on the face, there is an oily revolution taking place.”

Similarly another oil best seller is oil specifically developed for nails, cuticle oils have seen sales rise 37 per cent (YOY).

Head to toe in oils •Hair; Argan Hair treatment oil (£9.99) •Face; Vitamin E facial skin oil (£xxx) •Body; Restoring skin care oil (£13.99) •Hands; Andrea Fulerton Nail Boutique cuticle oil (£5.99) •Legs; Ooh La Spa body oil spray (£5.99)

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For more information please contact Jenny Hill at ZPR 020 7896 3404, email Superdrug@z-pr.com

Notes to editor: •Superdrug customer services 0800 096 1055 •Superdrug offers everyday accessible beauty with over 900 stores in the UK and Republic of Ireland

About A.S. Watson Group Around the world, 25 million customers a week enjoy shopping at A.S. Watson Group’s retail stores across its 33 markets. The Group has one of the world's largest portfolio of retail formats, retail brands and geographical presence. Proudly supported by a global family of 98,000 staff, the Group is also a member of the world renowned Hong Kong-based conglomerate Hutchison Whampoa Limited, which has major interests in ports and related services; property and hotels; retail; energy, infrastructure, investments and others; and telecommunications in 52 countries.

A.S. Watson Group is … •the world's leading international health, beauty & lifestyle retailer with over 9,400 stores in 33 markets worldwide, and is one of the top three market leaders in 25 of them •the leading health & beauty retailer in Asia, with Watsons Your Personal Store currently operating over 2,200 stores and more than 900 pharmacies in 11 Asian markets, including China (Mainland, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea, Indonesia and Turkey •Europe’s leading luxury perfumeries & cosmetics retailer, with over 1,600 stores in 16 markets among which 10 holding market leader position, under three retail chains, including Marionnaud; ICI Paris XL in the Benelux; and The Perfume Shop in the UK