GIVING IS IN FASHION WITH NEW CHILDLINE BADGE

Superdrug is celebrating its third year in partnership with the NSPCC and ChildLine by launching a set of new limited edition charity badges this autumn. Launching in all Superdrug stores in October, the new badges offer a fun way to donate funds to ChildLine. A donation of £1 per badge is suggested, and each purchase will help ChildLine continue its fantastic work making a difference the lives of children in the UK. There are three designs of the glittery Perspex shaped badges; the perfect pout kiss, a heart and a pretty butterfly. In 2009/2010 NSPCC and Superdrug’s partnership raised £225,000 for ChildLine. It costs £4 to answer a call, meaning Superdrug’s incredible contribution has helped enable the charity to answer calls from over 56,250 children. Dan Jarvis, Superdrug head of marketing said: “We love these new badges and hope that customers will snap them up to raise vital funds for the charity. “We’re working with ChildLine to help them reach their goal of being able to help every child who is brave enough to pick up the phone and ask for help.”