Flutter Fabulous

News Release June 2011

FLUTTER FABULOUS

- Superdrug gives their top tips for applying false lashes -
This summer Superdrug launches its very own range of false eyelashes. The range comprises eight different handmade lashes that allow customers to go for the natural look or to add volume to their own lashes. Customers looking for something more eye-catching can choose the intense volume or double lash for the party season.
Superdrug has shared its top tips on how to apply the lashes to make sure everyone is flutter fabulous, and to make life even easier Superdrug has a 'how to' video available at http://www.youtube.com/watch?v=HzGTb77JTeg making applying your lashes even easier than ever before.
Always apply your make-up before applying the lashes. Using a little mascara first can also help blend your natural lashes with the false ones.
Before applying lashes always check the length of them against your own eye, you may need to trim them slightly to get the perfect look.
When you’re ready to apply the lashes put some of the lash glue on to the back of your hand and dip the lash strip into the glue which is much less fiddly than applying the glue directly to the lash.
Superdrug flat headed tweezers (£1.79) will help you apply the lashes and ensure they stick to the base of your lash line. These are always better to use than your fingers, especially for adjusting. Alternatively try Superdrug’s LASH applicator (£2.49) to make things even easier.
Apply the lash to the centre of the eye line first, this will prevent that baggy look in the middle, the rest should then fit along the lash line really easily. The lashes shouldn’t feel uncomfortable on your eye, if they do, re-apply them. They are very light and after 5 minutes you’ll probably forget you’re even wearing them.
Use a line of eyeliner to blend in the lash line. When you’re using the natural range you don’t need too much, but if you’re using the intense volume edition or the double lash you can go all out on the eyeliner for a really dramatic look. Ultimately it depends on the look you’re trying to achieve.
To achieve a really dramatic you can always apply mascara on the false lash and natural lashes together. This will help blend the two and look more natural. The best bit is the lashes come in eight different styles for you to choose the best look from natural to intense volume or the double lash look.
Superdrug lashes are available at a special introductory price (until 2nd August 2011) of £3.99 for single thickness and £4.99 for double volume (£4.49 and £5.49 each respectively from 3rd August). Superdrug lash applicator is available at a special introductory price (until 2nd August 2011) of £2.49. From the 3rd August it will be £2.99.a
Like all own brand beauty items Superdrug’s new lashes are BUAV approved (British Union for the Abolition of Vivisection), so customers can feel good as well as look good.
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For more information please contact Georgia-Rose Segal at ZPR, 020 7896 3200, email Superdrug@z-pr.com
Notes to editor: Superdrug customer services 0800 096 1055 Superdrug customer loyalty programme will launch in store and online on 11th May 2011 Superdrug offers everyday accessible beauty with over 900 stores in the UK and Republic of Ireland
About A.S. Watson Group
Around the world, 25 million customers a week enjoy shopping at A.S. Watson Group’s retail stores across its 33 markets. The Group has one of the world's largest portfolio of retail formats, retail brands and geographical presence. Proudly supported by a global family of 98,000 staff, the Group is also a member of the world renowned Hong Kong-based conglomerate Hutchison Whampoa Limited, which has major interests in ports and related services; property and hotels; retail; energy, infrastructure, investments and others; and telecommunications in 53 countries.
A.S. Watson Group is…
· the world's leading international health, beauty & lifestyle retailer with over 9,300 stores in 33 markets worldwide, and is one of the top three market leaders in 25 of them
· the leading health & beauty retailer in Asia, with Watsons Your Personal Store currently operating over 2,200 stores and more than 900 pharmacies in 10 Asian markets, including China (Mainland, Hong Kong, Taiwan and Macau), Singapore, Thailand, Malaysia, the Philippines, Korea and Indonesia ·
Europe’s leading luxury perfumeries & cosmetics retailer, with over 1,600 stores in 16 markets among which 10 holding market leader position, under three retail chains, including Marionnaud; ICI Paris XL in the Benelux; and The Perfume Shop in the UK
Please visit www.aswatson.com for more in-depth information about A.S. Watson Group and its brands.