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CHERYL GETS THE ASH BACK

30/06/2011

While Cheryl Cole celebrates her 28th birthday today (30th June), she has also undergone a dramatic hair change from her long glossy L’Oreal Crème Gloss mahogany (550) locks.
Pictures released today (30th June) of Cheryl’s new graduated blonde bob are set to spark a colour frenzy in Superdrug as shoppers fight for the love to get their hands on the golden girls latest hair colour from L’Oreal Paris, Casting Creme Gloss in Sweet Honey Blonde' 8304 (£6.19).
Superdrug saw a 95 per cent uplift last year just 16 weeks after the Brit star coloured her long locks with L’Oreal Crème Gloss mahogany (550). Sales are set to rise quicker than last year and Superdrug who sells over a million packs of hair colourant a year are forecasting another dramatic uplift in sales of the L’Oreal Paris, Casting Creme Gloss in Sweet Honey Blonde' 8304 as Cheryl lovers look to follow their favourite golden girl.
CHERYL GETS THE ASH BACK CHERYL GETS THE ASH BACK
With the turmoil year Cheryl has had could she be showing customers out there that blondes really do have more fun?
Megan Potter, Superdrug senior haircare buyer said; “With purse strings tightening home hairdressing is becoming ever popular and has been made even more popular with A-listers joining forces. With the Cheryl Cole effect from last year when she changed her hair colour to the L’Oreal Casting Crème gloss in Mahagony we saw more and more trends being set. We’re expecting another huge demand for her new colour.”
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