BIEBER FEVER… A DAY EARLY

Superdrug has launched Justin Bieber fragrance a day earlier than official Bieber Day to cope with the overwhelming demand from customers. Bieber Day is officially Saturday, 10th September, however after hundreds of requests from fans the store decided to rush through the fragrance to its website with orders live from 6pm Thursday, 8th September. The fragrance, ‘Someday’ is Justin’s first foray into the fragrance world and has sparked massive interest from his fans across the world. The fragrance carries top notes of mandarin and wild berries and comes with a removable, crystal heart charm – the perfect accessory for fans to carry Justin’s heart on their sleeves. Justin Bieber is donating his profits from the perfume to charitable causes. Sara Wolverson, Superdrug Director of Beauty said; “There really has been Bieber Fever leading up to this launch and we’ve been inundated with requests for more information or pre-ordering of the scent. “We took the decision to bring Bieber Day forward on our website to make sure that our customers can be first to buy Bieber. We’re looking forward to Saturday and the excitement in store when fans get their first scent of Someday.” Justin Bieber Someday, £21.99 (30ml) Justin Bieber Someday, £27.99(50ml