Adding Extra Flutter to Lashes

-Superdrug launches new hand-made false lash collection –

Lashes are seriously big business, Superdrug sells millions every year. Now to ensure that everyone can pick up lashes that will enable them to create their perfect lash look Superdrug has created its first ever collection of false lashes.

The hand-made collection has been created to offer a complete wardrobe of lash looks, from light and pretty natural lashes to full on intense double volume. Each lash is clearly shown on the pack so beauty lovers can see exactly which lash effect they’ll be able to achieve.

Christmas 2010 saw a real trend at Superdrug emerge as customers snapped up false lashes to wear in layers to give the most impressive dramatic lash volume, now the new Double Volume lashes (edition 40) give the same spectacular full result in one easy to apply lash.

All eight reusable designs offer a distinct look and include glue and full instructions for easy application.

Andrew Groom, Superdrug Director of Own Brand comments; “Our customers love lashes and they are no longer just for special nights out and parties. This new collection is exceptional quality and offers an alternative to the expense and time required for regular salon lash extensions.

“Lashes are no longer a speciality cosmetic item for an increasing number of women they really are a make-up bag essential.”

Superdrug lashes launch 6th July in all Superdrug stores and are available at a special introductory price (until 2nd August 2011) of £3.99 for single thickness and £4.99 for double volume (£4.49 and £5.49 each respectively from 3rd August).

Like all own brand beauty items Superdrug’s new lashes are BUAV approved (British Union for the Abolition of Vivisection), so customers can feel good as well as look good.

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