Application: alongside other brands
Application: Superdrug-led event
The Superdrug logo should ideally appear in the bottom right hand corner, but if more prominence is required, it can be centred at the top of the communication.
Application: alongside other brands
Brand ownership
The main brand logo should be the main heading with Superdrug logo acting as a sign-off.
Application: Superdrug services
This option is reserved for when Superdrug fully own the service message.
The Superdrug logo should ideally appear in the bottom right hand corner, but if more prominence is required, it can be centred at the top of the communication.
Application: leaflets and promotional literature
The below examples give an idea of how the Superdrug logo should appear on external brand literature.
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
