White walls
If there is a plain wall in a store or Superdrug building, the toolkit available throughout these Guidelines can help use the space appropriately. It may be suitable to convey personality on a wall or to simply add a neutral backdrop by using a colour from the Superdrug palette. Please seek the approval of the Brand Team in Marketing and the Property Team if undertaking such a project.
Glass and Windows
Where health and safety requires transfers to be affixed to large areas of glass, please follow the guidelines below. The transfer dots should be of a size that is clearly visible to the individual approaching the door.
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application

