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White walls

If there is a plain wall in a store or Superdrug building, the toolkit available throughout these Guidelines can help use the space appropriately. It may be suitable to convey personality on a wall or to simply add a neutral backdrop by using a colour from the Superdrug palette. Please seek the approval of the Brand Team in Marketing and the Property Team if undertaking such a project.

White walls
White walls

Glass and Windows

Where health and safety requires transfers to be affixed to large areas of glass, please follow the guidelines below. The transfer dots should be of a size that is clearly visible to the individual approaching the door.

Glass and Windows

Downloads

Introduction

The logos

Tone of voice

Colours

Typography

Promotional and Pricing messages

Icons and roundels

Photography

Message hierarchy and layout

Property

Pharmacy and Health

HR

TV end frames

Sponsorship and concessions

Charity and third party

Web