Facias
When applying the Superdrug logo to store fascias, the preferred option is white on black. However, where property restrictions apply, the blue or white versions of the fascias may be used. Since the depth of the fascias may vary, the size of the logo should be determined by applying an exclusion zone based on the x-height of the logo. The logo should be centred on the depth of the fascias.
Fascias: incorporating the Beauty and Health message
The Beauty and Health message should appear as shown below, at the opposite end of the fascias.
Fascias: applications
Fascias: incorrect applications
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
