Value Promotional messages and devices should only be reproduced from digital master artwork. To request this, contact the Brand Team in Marketing.
This template must only be used when we are delivering exceptional value to the customer, whether a deep price cut event or an event based on prices that beat our competition. Always seek the approval of the Promotions Team in Marketing if you wish to use this style. The ‘Value’ style uses Superdrug Magenta and the yellow from our secondary colour palette.
Value: application
The examples below show best practice for applying the value style and should be adhered to where possible.
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
