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HomePress Releases2013

Superdrug Press Centre

2013

  • DRIVING THE HIGH STREET BEAUTY REVOLUTION

    12/11/13

    Beauty treatments are undergoing a quiet revolution in the UK as more and more Brits are eschewing expensive salon and spa treatments and getting their beauty fix on the high street ahead. As the country starts to think about Christmas parties Superdrug has unveiled its latest beauty venture, spray tanning booths in its Meadowhall, Sheffield, store.

  • Face Values

    10/09/13

    The average woman will spend 18.049.89 solely on products for her face over the course of her adult life a new study commissioned by Superdrug has revealed. Researchers polled 2,000 women as part of an in-depth study looking at expenditure on beauty products, and found that from the age of 18 to 82 the typical female will spend just over 18,000 on products for her face alone.

  • Generation Selfie

    11/11/13

    While postcards continue to fall off the holiday map 2013 will be known as the year of the selfie; the selfie is a self-portrait taken on a mobile phone, which is then shared via social media. Recent research by Superdrug of 2,000 women showed that half of all young women (18 to 24 years) admit to talking selfies, with one in ten admitting to taking them all the time, taking on average five minutes and 45 seconds to get the perfect impromptu shot.

    Added by Jenny Hill

  • Made Up For A Month

    10/10/13

    A Superdrug study revealed today that most women wait until they have been seeing someone for just over a month before taking the plunge and going make-up free and bare faced. Indeed, many women claim they feel far less attractive, less confident and more vulnerable without a full face of make-up.

    Added by Jenny Hill

  • SUPERDRUG HEALTH GETS TV BOOST

    14/11/2013

    This November sees Superdrug launch its first ever TV advertising campaign on healthcare as it continues its focus on increasing share of the UK health market. The 20 second TV advertisement will focus on winter health essentials and features Shanthi Balachandran, pharmacist at Superdrug Wimbledon, interacting with customers.

    Added by Jenny Hill

  • SUPERDRUG HEROES HEALTH IN CHRISTMAS AD CAMPAIGN

    14/11/2013

    This week (14th November) sees Superdrug launch its Christmas advertising campaign with a tactical approach aimed at improving the health and wealth of customers. In a break from previous years the 2013 Christmas campaign will feature five individual TV advertisements, each focusing on a distinct offer.