SUPERDRUG CELEBRATES APPRENTICESHIP WEEK

30/01/2012

Superdrug is delighted to announce its support of National Apprenticeship Week (6th to 10th February), organised by the National Apprenticeship Service (NAS). The week celebrates the talents and skills of apprentices and their value to employers. Superdrug’s apprenticeship programme has been running since 2007 and was established to give employees the chance to develop their skills, confidence, and achieve a nationally recognised qualification. 2012 will see the company aim to recruit over 800 new apprentices onto its Apprenticeship scheme. To date over 700 apprentices have been part of the scheme. The programme is open to all colleagues who have been with the business for at least three months, and work a minimum of 16 hours a week and offers a chance to ‘learn while you earn’. Jo Mackie, AS Watson (UK) HR Director said: “Superdrug is a people business and we know our success depends on the skills of everyone who works with us. “Our Team Academy training programme offers colleagues the confidence and skills they need to expand their learning and further their career. We’re delighted to continue to support apprenticeships and see the results of the training everyday in our stores, head office and distribution centres.”

SPREAD A LITTLE CHRISTMAS CHEER FOR CHILDREN

24/11/11

This Christmas Superdrug is spreading festive cheer by offering customers the chance to sign up to Letter From Santa, a campaign to raise vital funds for the NSPCC. The NSPCC is working closely with Rudolph Mail to ensure that thousands of children receive a personalised letter from Santa himself in time for Christmas. Customers can visit any Superdrug store nationwide to collect a postcard, which gives full details of the campaign, and then make a suggested donation of just £5 in order to secure a personalised letter to be sent direct to a lucky child. ‘Tis the season for giving and, for the price of a glass of mulled wine and a mince pie, you can make a child’s Christmas magical whilst supporting a fantastic cause at the same time. Look out for the Letter from Santa postcards in store now.

HOME GROWN BEAUTY

12/01/2012

Superdrug customers have deemed expensive trips to the salon so last year and are choosing to maintain their beauty regimes in the comfort of their own bathrooms. With salon prices soaring and purse strings tighter than ever Superdrug has seen a significant rise in customers indulging in DIY beauty treatments. Sales of home hair dye have risen 17 per cent in the last year, while customers boycotting pricey beauty salons are indulging in more home waxing and spa treatments than ever. Superdrug offers a number of at home beauty treatments for under a tenner including the indulgent Beauty Parlour Chocolate Face Mask £4.99 and Veet Ready to use Waxing strips (£6.99). An extravagant body scrub would cost around £50 in a spa or salon, where as Superdrug customers have been picking up Vitamin E body scrub (£1.99) and Vitamin E Intense Moisturiser (£2.99) with sales rising 35 per cent over the last year. Sara Wolverson Category Director for Beauty comments; “Having glowing skin and glossy hair is something that our customers have come to expect as part of their beauty routine but with budgets tighter than ever, a trip to the salon can be pricey. “At home beauty treatments are the perfect indulgence but without feeling guilty about the cost.” Salon treatment Salon price DIY alternative Self tanning £45 Solait airbrush tan, £6.99 Leg Wax £35 Veet Waxing Strips, £6.99 Bikini Wax £20 Veet Waxing Strips, £6.99 Full body scrub £55 Vitamin E Body Scrub, £1.99 Facial £65 Beauty Parlour Chocolate Face Mask, £4.99 Manicure £25 Manicure Set, £5.99 Semi Permanent Hair Colour £75 Superdrug Crème Sensations Colour, £3.49

MARKET DEFINED FOR BROW BARS

09/01/2012

Superdrug is celebrating 2011 as the year of the eyebrow. Income from its eyebrow threading bars has tripled over the last twelve months seeing multi-million pound growth in beauty services. The retailer launched its first in store beauty service in its Westfields White City store in Nov 2009, and now has 130 brow bars, four medi-spa clinics and four stores offering manicures at in store nail bars. 2011 has seen experts in the stores’ concessions thread over 350,000 eyebrows over the last 12 months. This growth is set to continue with a further 100 threading brow bars set to open in 2012. Non invasive cosmetic treatments such as anti-wrinkle injections and fillers are also a growth market with a further ten stores set to open dedicated beauty clinics in 2012. Steve Jebson, Superdrug Commercial Director comments: “We know our customers love to look good and it was a natural progression for us to offer services alongside our accessible beauty offer. “Having nails professionally painted or eyebrows threaded is something that our customers have come to expect as part of their beauty routine but as purse strings tighten a trip to the salon can be pricey. This is where our in store services step in offering a great value, easy way to have a beauty treat without feeling guilt about the cost.” Brow threading in Superdrug starts at £5 compared to up to £25 at a salon, manicures start at £7 and tinting from £10

- Superdrug helps the nation get its perfect tan -

30/01/2012

For Summer 2012 Superdrug is relaunching its SOLAIT bronzing collection to offer even more solutions to help everyone get their perfect tan. With the bronzed beauties of The Only Way is Essex, Made in Chelsea and Desperate Scousewives all returning to our screens this year, 2012 is set to the year of the faux tan. The new SOLAIT collection offering lotions, foams, gradual and instant tans to ensure that everyone can choose the right formulation for them, and to ensure that orange only ever appears on freshly painted nails, there are a host of different tan shades to suit every skin shade Experts know that with fake tanning, application and preparation is key which is why Superdrug is launching a facial applicator mitt and pink tanning gloves to ensure streak free tanning and no more stained hands. The SOLAIT collection is packed with Aloe Vera, and Vitamin E, to intensely moisturise the skin, give longer lasting results and simply is the savviest way to get a safe tan this summer. THE SOLAIT COLLECTION SOLAIT Deep tan lotion (200ml) £6.99 An ultra-concentrated dha formula this lotion absorbs quickly into the skin to give a dark and luxurious tan, whilst leaving skin hydrated for long lasting results. . SOLAIT Deep tan foam, (150ml) £6.99 The ultra- concentrated dha foam has a light texture which allows for easy application and dries instantly to provide a dark and luxurious tan that gradually intensifies over time with Vitamin E and Aloe Vera to leave skin beautifully hydrated. SOLAIT gradual tan, (150ml) £4.49 This gradual tan is perfect for fake tan novices’ non-greasy formula which can be used to daily to build up the desired colour whilst leaving skin soft and smooth. Available in Light/Medium and Medium/Dark. SOLAIT spray wash off tan, (150ml) £4.49 This instant tan spray with 360.c technology is specifically formulated to provide an immediate, flawless, natural looking tan. It is quick and easy to apply and can be rinsed off with soap and water. SOLAIT illuminating facial tan, (100g) £6.99 This illuminating facial tan is specifically designed for faces, with light reflecting particles to deliver instant radiance and a healthy glow. Slowly develops over 4 hours to reveal a beautiful sun kissed complexion. SOLAIT facial applicator mitt, £1.99 This mitt allows for smooth and even application of tanning lotion as well as banishing tell tale tanning signs and keeping fingers and hands streak free. SOLAIT Pink gloves, £1.99 These cute latex free pink gloves protect hands from stains and streaks and allow precise tanning application. (5 in pack)

SUPERDRUG £3M INVESTMENT INTO CHRISTMAS DEALS

10/11/11

Superdrug is easing the cost of Christmas with a six week programme of special ‘must-end’ deals designed to offer shoppers unbeatable festive bargains. The ‘must end’ promotion offers customers two fantastic value deals every week (Friday to Monday, and Tuesday to Thursday) in the run-up to Christmas. The deals on offer include show-stopping prices on fragrance, half price gifts, beauty electricals, skincare and more.

JOANNA PAGE TO OPEN NEW SUPERDRUG STORE

19/10/11

Friday 21st October will see Gavin and Stacey star and face of Superdrug Joanna Page open a new 7,000 sq foot Superdrug store in the Trafford Centre. Joanna will visit the centre to unveil the new Superdrug store (Lower Peel Avenue) which will open at 10am. The eagerly anticipated store is one of Superdrug’s new beauty concept stores offering customers a new environment to shop beauty products. Ahead of her visit, Joanna Page said; “I love Manchester and I’m so excited to be back in my role as the face of Superdrug. “I can’t wait to see the new store and will no doubt find the time to stock up on all the new beauty products the store has to offer.” As well as a drop in brow and nail bar with prices starting from just £5, customers can also enjoy specialist fragrance advice from the new The Perfume Shop counter cementing the store’s position as the number one destination for accessible beauty in The Trafford Centre. Superdrug’s new beauty concept stores offer a design segmented into product zones including; make-up, skin, beauty and hair.

NEW LOOK BEAUTY CONCEPT STORE FOR METROCENTRE

12/10/11

On Friday 14th October Superdrug is inviting its customers to celebrate the opening of its new concept store in the Metrocentre. The store which is located in the heart of the shopping centre (unit 68-70) has been handpicked as one of the first in the UK to be reinvented, as part of nation wide store refreshment programme. This innovative make-over will see the store redesigned into different product areas as well as introducing Superdrug's sister company The Perfume Shop to the store for fantastic choice and service for fragrance. The new store will also include a walk in brow threading service which will offer beauty lovers the quality of a salon service at a high street price with threading available from just £10. Store Manager Jean Ackarman has worked at the store since its opening and says “We are delighted to be brining our customers such a fantastic beautified store. “We have been in the centre for over 25 years and it’s great to bring our customers a state of the art new store where they can try all the latest beauty buys, visit our threading bar and still pick up all their essentials”. To celebrate to opening the store will be giving away beauty filled goody bags to the first 100 customers to visit the new store which opens at 10am on Friday morning. - ends - For more information please contact Heather Steele at ZPR 020 7896 3404, email Superdrug@z-pr.com

Just for Men at Number Ten

27/10/11

As David Cameron stepped out looking older than his years this week, Superdrug revealed the cost of keeping the grey hair at bay is affordable for all, even in a double dip recession. David could swing by his local Superdrug and pick up Just for Men Hair Colour for under a fiver. The grey covering dye shampoos in in just five minutes and lasts up to six weeks, perfect to fit into a busy schedule. To save Cameron from following in the foot steps of Barak Obama and Tony Blair, Superdrug has delivered a pack of Just for Men (Natural Brown) to Downing Street. Superdrug Director of Toiletries Simon Comins said “We are seeing more and more men indulge in their beauty routines to keep themselves looking youthful”. “Men want a quick fix, they don’t want to spend hours in the bathroom and a shampoo in hair dye is the perfect solution”. Just for Men Hair Colour Natural Brown £4.81

All that glitters

12/10/11

As the X Factor live shows kick off, Superdrug customers are clamouring to recreate the contestants’ glamorous looks at home. This weekend saw the girls step on the stage looking ultra glittery and Superdrug predicts its customers will follow suit with sales of cosmetic glitters set to rise. It is reported that X Factor mentor Kelly Rowland took beauty matters into her own hands and redid the girls make up from scratch adding more glitter, minutes before they were due on stage. Superdrug Director of Beauty Sara Wolverson said; “Our customers love to follow all the latest beauty trends and we are predicting glitter to be huge this season. “We see an X Factor effect every year, last year when Cher Lloyd sported Barry M Nail Effects Crackle polish sales rocketed. If the glitter trend has Kelly Rowland’s seal of approval this year we’re certain it’s a winner”. Current glitter best sellers at Superdrug •GOSH nail glitters, £3.99 •Colourworks glitter eye liners, £4.99 •2True crystal face gems, £1.99 •Andrea Fulerton nail gems, £7.99

THE HAIR RAISING COST OF BEING DUMPED

29/09/2011

Superdrug research reveals the cost of a woman’s post break-up reinvention

Added by Jenny Hill

SUPERDRUG READING UNVEILS REDESIGNED PHARMACY

27/09/11

Superdrug customers in Reading know they can pick up all their health and beauty needs at their local store, 55/59 Broad Street, and now the store is getting a face lift. The store has been handpicked to be one of the first stores in the country to be ‘reinvented’ as part of a new national programme and will reopen at 8am on Friday 23rd September. The re-launched store will showcase the new design treatment for Superdrug pharmacies. The design includes a pharmacy consulting room and a counter design which ensures some privacy for pharmacy colleagues offering customers help and advice. Dawn Ferguson Superdrug Reading Pharmacy Dispenser, who has worked for the company for over 11 years, says “We are really thrilled to be opening our brand new state of the art pharmacy. “We know our customers will be delighted with the store’s new look and we hope they will enjoy every part of the new design”. This make-over will see the store redesigned into different product areas as well as introducing Superdrug's sister company The Perfume Shop to the store for fantastic choice and service for fragrance. Superdrug is launching its in store flu jabs earlier than ever this year on the 3rd October. Superdrug Reading will be offering eligible customers the vaccination from just £7.99.

BACK TO SCHOOL WITH SUPERDRUG

27/09/11

This summer saw Superdrug undertake a nation wide beauty tour in its iconic pink London Routemaster. Following the successful 50 stop tour, the bus is hitting the road again, this time to welcome the nation’s students back to university in style. The bus is set to visit over 15 university towns from the end of September and throughout October, bringing students everything they need to survive the new term. Bus visitors who show their Superdrug BeautyCard will be offered exclusive makeovers and mini manicures using the latest NYC and Barry M products. Those who have yet to sign up to the Beautycard, can register there and then in a special sign-up zone. Experts from Mates will also be on hand to offer students sexual health advice and free samples of condoms. As well as all of this students will receive a fantastic 20 per cent off in store with a valid NUS card until the 6th November. Sara Wolverson, Superdrug Beauty Director; “After the success of our summer road trip we are thrilled to be setting off on our student bus tour. “We know that student purse strings are tighter than ever and we are looking forward to bringing the nation’s students some fantastic beauty treatments and offers that will kick off the new term in style.” The Superdrug Beauty Bus will be visiting student campus’s in the following towns: 27th September, Exeter 28th September, Bristol 30th September, Birmingham 3rd October, Burnley 4th October, Headingly 5th October, Leeds 6th October, Manchester 8th October, Hull 9th October, York 10th October, Leicester 11th October, Nottingham 13th October, Reading 14th October, Southampton 15th October, Portsmouth 17th October, Canterbury To find the location of each bus stop please visit www.superdrug.com

SUPERDRUG COUNTS DOWN TO STORE RELAUNCH

27/09/11

Beauty lovers in Birmingham are on count down ahead of the opening of the new Superdrug concept store this Friday (30th September) at 9.30am. The hotly anticipated store has been handpicked as one of the first in the country to be redesigned as part of a national store reinvention programme. Located in the heart of the busy Bullring Shopping Centre (SU 329) the store will offer customers the perfect place to revitalize their look with a drop in Beauty Clinic offering eyebrow threading from just £5 at the new Brow Bar. To mark the opening weekend, Superdrug is asking customers to take a photograph of their favourite part of the new store and upload it to Twitter; the entrant who takes the best photograph will win a fabulous goody bag and 1,000 BeautyCard points to spend in store. To celebrate the relaunch the store’s Beauty team will be offering customers the chance to have a free make-over on the opening weekend with no appointment necessary. Bullring store manager Louise Pearson says: “We are thrilled to be opening our brand new beautified store. “We know our customers love all things beauty and we are looking forward to celebrating the opening with them in style. Our Beauty team will be on call all weekend to offer free make-over’s and cosmetic advice so if you’ve got a beauty question it’s a great opportunity.” The newly designed store is segmented into product zones including; make-up, skin, beauty and hair as well as hosting The Perfume Shop counter, offering customer’s specialist fragrance knowledge and advice. Also on Friday, 30th September, the Superdrug Beauty Bus will arrive in Birmingham as part of its national student tour, the bus will be parked in Chamberlain Square from 10am. Beautycard holders can visit the bus to receive a free manicure, and the bus offers a Beautycard sign up zone.

LOOK COSMETICS TO LAUNCH AT SUPERDRUG

14/09/11

Look magazine is building its brand and beauty credentials with the launch of a new cosmetics range, Look Beauty. The range will be sold in Superdrug stores nationwide and will raise money for Look Good…Feel Better, the national cancer charity helping women with the visible side-effects of their treatment.