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Everyone has mused at some time about the colour they’d create if they were given carte blanche to make up their ideal makeup products. In December 2013 Superdrug and GOSH gave two lucky customers the chance with a Create A Cosmetics Colour Competition run through Instagram.

The competition was simple; giving customers the chance to get their hands on product colours they have never been able to get their hands on before. One person was given the opportunity to create a lipstick colour, and another a nail varnish shade. Cosmetic fans simply had to post images of objects they loved the colours of and post them on Instagram.

vSomething to shout about01/05/2014

This morning (Tuesday 8th April) to celebrate Superdrug’s 50th birthday celebrations which launch tomorrow across the country, singer actress and businesswoman Lulu made a guest appearance at Superdrug’s Putney High Street store.

Lulu joins Superdrug in celebrating a 50th anniversary in 2014 as she looks back on a phenomenal 50 years in showbiz since first topping the charts with Shout as a teenager in 1964.

Superdrug opened its first ever store on Putney High Street and Lulu appeared at the store as it received a vintage makeover to echo the original store design. Posters in the window reminded customers of 1964 products and prices including Nivea crème at 4s, Ribena at 3’3p and Sunsilk at 2s.

vSuperdrug gears up to celebrate 50 years20/03/2014

2014 is a golden year for Superdrug as it celebrates 50 years since its formation in 1964. To celebrate the milestone Superdrug stores will be commemorating the event in April with a host of activities, special offers and limited edition products.

The retailer will also produce a TV advertisement to celebrate the birthday which will air during the celebration period.

vOh How We've Changed20/04/2014

This month Superdrug celebrates its 50th birthday and those fifty years have seen a world of change in women’s beauty routines.

Products that were everyday beauty essentials such as talcum powder, setting lotion, curlers and cake mascara have lost their place on the nation’s dressing table to be usurped by body butters, blow dry lotions and a plethora or modern makeup.

vHappy Birthday Superdrug24/03/2014

Last night saw Superdrug celebrate 50 fabulous years with a celebrity-packed party at London’s One Marylebone. Stars raising a toast to the high street favourite included former TOWIE stars Lucy Mecklenburgh and Lydia Bright. Current TOWIE favourites Lauren Pope, Grace Andrews, Georgia Kousoulou, Fran Parman and Bobby Cole Norris were also in attendance, as was Made in Chelsea’s Fran Newman Young. Former TOWIE star Lauren Goodger dropped in, fresh from having recently launched her Lauren’s Way tanning range in selected Superdrug stores.

vLucy Mecklenburgh for DARE10/04/2014

April 2014 sees Superdrug celebrate a milestone as it reaches 50th years since it was first founded. To celebrate DARE, Superdrug’s customer magazine, worked with Lucy Mecklenburgh to recreate five iconic looks from the last fifty years of beauty.

Lucy Mecklenburgh said of the shoot: “My favourite look today has definitely been the 1960s Twiggy look, I love it. I love this style and have always wanted to try Twiggy eye make-up.”

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