Toolkit and logos The Pharmacy logos must only be reproduced from digital master artwork. To request this, contact the Brand Team in Marketing.
The toolkit below shows the basic elements required to create any Pharmacy and Health communication.
Phramacy Logos
These are the two versions of our Pharmacy logo.
Pharmacy primary logo
The primary version of the Pharmacy logo should be used wherever possible in Pharmacy communications.
Pharmacy secondary logo
The secondary version of the Pharmacy logo should be used to gain prominence on items such as hanging signs and window vinyls, or where space restrictions prevent the use of the master logo.
The Pharmacy logos can only appear in black and white when printing restrictions apply
Ecxlusion zones The Pharmacy logos must only be reproduced from digital master artwork. To request this, contact the Brand Team in Marketing.
Always follow the exclusion rule to provide a sufficient exclusion zone around the Pharmacy logos. The exclusion zone is to be clear from any background image contrasts, other logos, text or graphic devices.
Minimum size
The Pharmacy logos will need to be used at small sizes on various applications. It has been designed to be highly legible at a minimum size of 20mm.
The Pharmacy logos must be treated with respect – never recreated, altered or distorted – and should be applied consistently across every application.
Toolkit and logos: application The Pharmacy logos must only be reproduced from digital master artwork. To request this, contact the Brand Team in Marketing.
Below are example layouts of how the elements of the Pharmacy and Health toolkit can be used. The Superdrug logo must always be positioned at the bottom right hand corner on external communications and no more than two other logos should be included.
Toolkit and logos: incorrect application
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
HR
TV end frames
Sponsorship and concessions
Charity and third party
Web
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Store Finder
We have over 900 stores throughout the UK and Ireland, and over 200 of these have pharmacies
in-store.
Copyright © 2012 Superdrug Stores plc.
Address: 118 Beddington Lane, Croydon, Surrey, CR0 4TB
Call us on 0845 6710709