Operational templates
Pharmacy and Health campaigns
The text only route uses green and white text in Helvetica Neue Bold and Light.
Visual style 2 – Graphic device with a hint of magenta
This route is a development of Visual style 1. It can be used to create Pharmacy and Health communications: it allows you to add personality without the use of photography. All graphics shoud be signed off by the Brand Team in Marketing prior to use.
Visual style 3 – Photographic route
This route is a development of Visual style 2. It allows you to add personality with the use of photography and the introduction of Cocon for headlines only.
Pharmacy and health communications
Pharmacy and Health sales communications
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
