Mystery Revealed! NEW PANTENE gives healthy looking hair, week after week, no matter what you put your hair through.

After seven years of research, new Pantene is finally here in the UK. Combining revolutionary technologies and research methods that have never been used before in the hair care industry, NEW Pantene has developed a breakthrough understanding of the hair's physical and chemical structure. By harnessing groundbreaking methods of research and testing in areas such as electronics, pharmaceuticals, automotive industries, national defence and even space exploration- Pantene have created formulas that are specific for the three main hair structures they have identified: fine, normal-thick, and colour treated. From this, they have customized formulations for each structure that provide longer lasting results for healthy looking hair.