Privacy and Cookies Policy
Superdrug Stores plc is committed to protecting your privacy.
Please read this policy
carefully as it explains how we collect and use your personal information, for
example when you browse and shop on superdrug.com or our mobile site, use your Beautycard, post comments on Twitter, Facebook,
other social networks or on our blog site or otherwise
provide us with your personal information.
By using superdrug.com or
our mobile site, your Beautycard or by clicking on the 'Register' button or other relevant button during the
registration process you confirm that you have read and understood this Privacy
Policy and consent to us using your personal information in accordance with
Information we collect from you
We collect information from you when you:
- purchase products through superdrug.com or our
- register you Beautycard;
- use your Beautycard;
- submit a product review, post a response to a
blog, enter competitions/prize draws/ promotions;
- interact with us via social media;
- contact customer services; and
- complete a survey or otherwise participate in customer research.
We may also collect information automatically using cookies or other similar
technologies when you browse superdrug.com, use our mobile site or click on
links in emails. Please see the section
on cookies for further
Using your information
We will use your information to:
- process and fulfil your orders and administer
your Beautycard account;
- manage and improve the Beautycard loyalty programme;
- understand your browsing and shopping habits;
- carry out analytics and market research;
- send you information about the Beautycard programme, including promotions in accordance
with your marketing preferences;
- administer promotions, prize draws and surveys;
- improve our products, services, superdrug.com
and our mobile site;
- respond to your queries; and
- prevent or detect fraud
or other crimes and/or verify your identity.
Provided you have given us your consent, we may send you, by post, email or
SMS, details of products, services, special offers, promotions and other
information that we think may be of interest to you based on your previous
purchases and information you have given to us. From time to time we may also contact you for customer research
purposes. You may unsubscribe from such
communications at any time, by changing your communication preferences in the
'My Account' section of superdrug.com or via the unsubscribe link that you will
find at the bottom of every marketing email we send. However if you do so you
may miss out on some great offers.
We take your privacy extremely seriously; we will not share your information
with other companies to enable them to send you marketing material, except for our
sister company The Perfume Shop.
We may share your information with:
- Companies performing
services on our behalf who will only use the information to provide that
service to us. These organisations may provide services to us from other
countries, which may mean that personal information is transferred to
those other countries. However rest
assured we will always implement appropriate measures to ensure that your
information is secure;
- Other members of our corporate
group (the A. S. Watson group of companies);
- A purchaser or potential
purchaser of our business or assets;
- Organisations which we need
to share information with either for legal reasons, to prevent or
investigate criminal activity, or to protect our or our customers' rights
(for example the police, the courts, fraud investigation organisations,
insurers, solicitors, auditors and financial advisors); and
- Credit checking
We may disclose anonymised and/or aggregated
information to other companies, however, this will not
include your personal information.
Email a friend
We may from time to time
operate a 'refer a friend' or 'email a friend' service to enable you to easily recommend
a product, offer or other information to a friend. If you use this facility please ensure that
you have obtained your friend's consent before you provide us with their
personal information. When we contact
the friend we will always tell them the name and email address of the person
who made the referral. We will not use
your friend's information for any other purpose unless they consent to us doing
Our Privacy Promise
Every time you use your Beautycardwe will collect information about what you buy. We will use this information to
better understand your shopping habits and to improve our products and
services, including the offers we send to you. We won't send you these or any
other marketing unless you have given us your consent to do so, but you may
We will NEVER share your personal details with third
parties to allow them to send you their own direct marketing. We may share your
personal information with companies performing services on our behalf who will
only use the information to provide that service.
we use, why we use them, how you can prevent us from using cookies on your
device and the impact on the website if you decide you don't want to receive
Please check this Privacy
and Cookies Policy regularly as the cookies we use and how we use them may
change over time.
What is a cookie?
Cookies are text files
containing small amounts of information which are downloaded to your device
when you visit a website. Cookies are then sent back to the originating website
on each subsequent visit, or to another website that recognises that cookie.
Cookies are useful because they allow a website to recognise a user's device.
You can find more information about cookies at: www.allaboutcookies.org and www.youronlinechoices.eu or for a video about cookies visit www.google.co.uk/goodtoknow/data-on-the-web/cookies.
Cookies do lots of
different jobs, like letting you navigate between pages efficiently,
remembering your preferences, and generally improving the user experience. Cookies may be session cookies, i.e. only
stored on your device until you close the browser window or persistent
cookies. Persistent cookies remain on
your device even after the web browser is closed and are reactivated each time
you revisit the particular site that served the cookie.
Web Beacons and Flash cookies
Web Beacons (sometimes
called 'clear gifs') are small image files that we use in our emails to measure
the effectiveness of our marketing campaigns and to enable us to better
understand how you navigate around superdrug.com.
We also use Flash cookies
(also know as Local Shared Objects) to enhance your experience on
Superdrug.com. Additionally, our
affiliate marketing partner uses Flash cookies to enable it to track your
journey to Superdrug.com so that it can reward other websites for directing you
to our site. The Adobe Flash Player use
technology to remember settings, preferences and usage in a way that is similar
to cookies but Flash objects are managed differently. If you wish to disable or delete a Flash
cookie, please visit http://www.adobe.com/security/flashplayer/.
Cookies used on our superdrug.com
have divided up the cookies used on superdrug.com into the categories developed by the International
Chamber of Commerce
. The cookies used on superdrug.com are listed by category below:
Strictly necessary cookies
These cookies enable
services you have specifically asked for and are essential in order to enable
you to move around superdrug.com and use its features, such as accessing secure
areas of the website. Without these cookies services you have asked for, like
shopping baskets, cannot be provided.
Add to basket/log in
This cookie stores information which allows us to recognise you as you
move around superdrug.com. It also
allows us to respond to your actions such as 'Add to basket'.
First page visited
This cookie also enables us to recognise you and allows you to complete
These cookies collect anonymous
information about how you use superdrug.com, for instance which pages you go to
most often, and if you get any error messages. We cannot identify you from the information collected
by these cookies. The information is
only used to improve how superdrug.com works.
This cookie stores a list of recently
viewed items. We may use this
information in the future to display a "recently viewed items" panel.
First page visited
These cookies store information about how
you arrived at superdrug.com and which website you came from. These help us to
identify which links and marketing channels are most effective.
These cookies are served by Google
Analytics and collect information on how visitors use the site. The cookies collect and analyse information
such as new visitor numbers, where the visitor originates from, the pages
they have visited and time spent making a purchase. We use this information to compile reports
and to help make improvements to superdrug.com. For further details of how Google uses and
protects information collected for its Google Analytics service, please visit http://www.google.com/intl/None/policies/privacy/.
These cookies enable our site analytics
software to function. These cookies
may be first or third party cookies and allow us to analyse how visitors use
our site and allow us to improve superdrug.com.
This cookie allows us to monitor
performance of superdrug.com.
for example: aw1001
Order receipt page
These cookies are third party cookies. They are affiliate tracking cookies served
by awin1.com. The cookies allow our
affiliate partner to identify how you found Superdrug.com and whether we need
to reward an external website for sending you to us.
By using superdrug.com, you agree that we
can place these types of cookies on your device.
These cookies allow us to
remember choices you make (such as your user name, language or the region you
are in) and provide enhanced, more personal features. These cookies can also be
used to remember changes you have made to text size, fonts and other parts of
web pages that you can customise. They may also be used to provide services you
have asked for such as watching a video or commenting on a blog. The
information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
| Cookie Name
This cookie collects information about the region in which you are
located so that we can tailor the content accordingly.
The information stored in this cookie allows you to select a language
preference. This functionality is
currently not available on superdrug.com.
This cookie collects a list of recently viewed items for the purposes
of displaying "recently viewed items" panel.
Viewing currency exchange rates
This cookie allows us to remember your choice of currency in order to
provide an exchange rate.
Product list/ search list page
These cookies enable us to display your search results and product
lists according to your preferences, such as how many products to display per
This cookie stores the last 3 keyword searches for the purpose of
displaying the last 3 search results so you can quickly go back to them.
By using superdrug.com, you agree that we
can place these types of cookies on your device.
These cookies are used to
deliver content that is more relevant to you and your interests. They remember what pages of superdrug.com you
have visited in order to suggest other products or content that you may like. Targeting
cookies may also be linked to site functionality.
These cookies collect a list of recently viewed items, including their
tracking codes, to enable us to suggest items which may interest you based on
your previous browsing activities.
|| Stores the cookie ID of the visitor as a string of numbers and sticks to the user's browser until the cache is cleared. Allows recognition across visitor sessions to help understand returning visitor to provide a more relevant personalised experience.
|| Session cookie, gathers information on the visitors current session to provide a better visitor experience for that visit
|| A temporary cookie used to check if the user has cookies enabled.
Third Party Cookies
Whilst you use superdrug.com,
cookies may be placed on your machine by us or by our third party partners,
such as Google or awin1.com. These
cookies are described more fully in the Performance cookie table above.
Additionally, other third
parties may place cookies on your device if you use certain functions on superdrug.com,
for example if you:
- visit a page that contains embedded content, for example a video
clip from YouTube;
- pay for your shopping using the PayPal site; or
- 'share' content with friends using Twitter, Facebook or other social networks.
We cannot control the
setting of these cookies or how these websites use your data, so please check
their privacy policies carefully before using these functions on superdrug.com.
How to turn off cookies
You can choose whether or
not to accept cookies by amending or setting the controls on your browser. The Help menu on the menu bar of most
browsers will tell you how to change your cookie settings, including how to have
the browser notify you when you receive a new cookie and how to disable cookies
altogether. However, if you choose not to
accept cookies some of the essential features of superdrug.com will not work,
including adding items to your Shopping Basket or 'Your Account' areas of the
For more information on
how to manage cookies in your browser, please visit http://www.allaboutcookies.org/manage-cookies/.
When you apply for a job with us
When applying for a job with us through our website you will provide
information about yourself, such as your CV. We will use this information to
assess your suitability for employment by us and in any subsequent interviewing
We will keep copies of the information you submit and any further
correspondence in order to progress your job application and as a record of our
employment and fair access processes. If you are a successful candidate then we
will keep your information for the purpose of your employment with us. We may
also keep information about unsuccessful candidates so that we can contact them
in the future about other vacancies we think may be of interest.
We sometimes employ external recruitment agents to help with the recruitment
process. We will always retain control of your information (including CVs you
may submit) and the recruitment agent must act in accordance with our
instructions when using that information.
How to get copies of or amend the information we have collected
You may request details of personal information which we hold about you
under the Data Protection Act 1998. We may charge a small fee for this (which
will be no more than £10). If you would like a copy of the personal information
we hold about you please write to Customer Services,
118 Beddington Lane
If you need to update any details relating to your Beautycard registration then you can either update them
online at superdrug.com/beautycard, or by calling our Loyalty
Helpline on 08445 464747*. If you think any other information we have about you
is incorrect or incomplete, please call us on 0800 096 1055 as soon as possible
so we can correct or update your information.
Changes to this policy
We may change this policy from time to time by updating this page. You
should regularly check this page to ensure you are happy with any changes.
This policy was last updated on
* Calls to our Loyalty Helpline are charged at 5p per minute from landlines
(but are likely to cost more from mobile phones).