Press Releases
To find out about the new and exciting things happening at Superdrug, simply click on the PDF icons listed below to download our press releases.
If you are a member of the press and require further information please contact Jenny Hill at ZPR (tel: 020 7896 3206, email: jenny@z-pr.com if you are a customer and require further information please contact Superdrug customer services on 020 8684 7000
Downloadable PDFs
GOOD NEWS FOR SKIN CANCER PREVENTION
Bronzed and beautiful are no longer two words that fit together in the eyes of teenagers across the UK - 65 per cent now believe that having a suntan can make you look 'chavvy', which is definitely not the look fashion-conscious teens are going for! 01/05/08
Fashion Fringe Sunglasses
It’s easy to get designer look sunglasses costing less than your lunch these days but when it comes to the real deal there’s no choice but to splash the cash...until now 30/04/08
Earn your beauty stripes
Superdrug shoppers love Eyeko... sweet 'n kitsch packaging containing on trend essential beauty products. 22/04/08
Green Strawberry Sun Cream!
Superdrug knows how important it is to protect young skin form the sun which is why it has developed this mini roll-on especially for kids.22/04/08
GOSH gets it nailed
It can be hard for the busy women of Britain to find the time (and the money) for a manicure and a pedicure...21/04/08
Announcement
The A. S. Watson Group today (7 April 2008) announces the appointment of Jeremy Seigal to the position of Chief Executive Officer of A.S. Watson (UK) with management responsibility of all of its retail operations in the UK. 18/04/08
So sweet the blush of bashfulness.
A gentle blush can liven spring skin, and add a youthful glow with a sweep of rosy cheeked health. 15/04/08
Stars in your eyes
Glitter eye liner is a perfect way to add a little sparkle to a beauty look. 11/04/08
Sensitive summer
Everyone's skin can be sensitive in the sun but some skins need extra care, which is why the Sensitive range was created by the sun scientists behind the Solait range. 09/04/08
Over the Rainbow
All things bright and beautiful, All make-up budgets large and small, All things that make your fabulous Superdrug has them all... 07/04/08
Bloomin' hell Sex And The City is back
One emblem that shouts SATC is a floral corsage. The bigger and bolder the better. 04/04/08
Nail the lastest trends
Spring sees the most polished event which sees British beauty lovers honing their beauty skills – The Nail & Lash Spectacular; a celebration of good grooming, beautiful nails, luscious lashes and the most fashionable nail colours. 03/04/08
Budget Beating Beauty
Ohh, all this talk of recession is enough to turn us all into our own private depression. However there is a way to beat the business brains and still get a beauty fix. 01/04/08
Clear and Protect
Solait clear and protect SPF20 has a special light formula which absorbs quickly into the skin for a cool fresh feeling. 01/04/08
Take feet to foot heaven
The feet of the nation are in need of a little help and some personal foot heaven in order to get sandal ready for summer.11/03/08
Return of the Perm
When Superdrug announced that sales of home perm kits had rocketed by 50 per cent compared to the same time last year the country when curl crazy.11/03/08
Testing Times...
Today’s world means overindulgence is increasingly easy, which therefore means that keeping an eye on one’s health should be made easy too.06/03/08
FLUTTER THOSE LASHLETS LADIES
For luscious full lashes, sometimes even the most volumising mascara isn’t quite enough to really getthe full flutter.05/03/08
SPREE VS STEAL DESIGNER SUNGLASSES
It seems Jennifer and Angelina don’t only have the same taste in men but the same taste in sunglasses too as they were both spotted wearing the same sunnies.05/03/08
ENTER MY BOUDOIR
Superdrug is selling more beauty accessories than ever before as customers understand that when it comes to applying make-up to perfection one needs the correct tools for the job.28/02/08
BRITISH WOMEN TARGETED WITH HIGH STREET HEALTH CHECKS
Recent research shows that modern living could be taking its toll on British women’s health; drinking, smoking, poor diet and lack of exercise are all contributors to the rise of health problems and heart disease. With this in mind, Superdrug has launched a range of in-store health checks designed to recognise the early signs of illness that otherwise may go unnoticed.27/02/08
SUPERDRUG BEAUTY BLOG OSCARS; RED CARPET RED ALERT
OK, there’s perhaps too much stretch satin and definitely too many stretched foreheads but the red carpet of the Academy Awards is always a good spotting ground to see how the summer’s beauty trends will translate from the catwalk to the high street.27/02/08
SUPERDRUG COMMITS TO ADDING 1,000 APPRENTICESHIP STARTS
In recognition of Apprenticeships Week and as research is released by the Learning and Skills Council today showing that apprenticeships improve business performance, Superdrug announces its plans to commit to 1,000 apprenticeship starts in 2008-09.25/02/08
GET INTO THE BEAUTY GROOVE
For handbag sized beauty tools that are as cute as they are useful Superdrug brings kitsch mini range Beauty Grooves. Mini tool kits in pink pouches make getting ready as fun as going out – and also perfect for holidays when travelling light is vital.22/02/08
GETTING PLASTERED
Better safe than sorry. This summer make like a boy scout and be prepared. Add this tiny travel first aid kit to your suitcase to ensure that the only time you say “ouch” on holiday is when you get the bill for your round of cocktails.22/02/08
MOSSY’S FAKE TAN FAUX PAS
Kate Moss can do no wrong… oh hold on. What’s this? Our queen of cool spotted on a night on the town sporting a pair of jaffa hued pins? Knobbly around the knees? Tangoed rather than golden tanned?22/02/08
MINI MAKE UP MADNESS
Mini Bourjois is the perfect handbag sized range, cute and small enough for even the most mini of micro clutches.20/02/08
FAMOUS BY SUE MOXLEY BACKS THE BLUES
This summer BLUE is the colour and looking fabulous is the game. The FAMOUS by Sue Moxley collection is packed full of must-have glitzy products to bring every make-up bag up to date, including some bang on trend shades of blue.19/02/08
MORE DESIGNER DOUBLES AT SUPERDRUG
Aloe vera and lotus flower combine in this relaxing massage oil from the Thai Spa collection. Perfect for massaging the body, or for adding a capful to a running warm bath or simply for smoothing over just showered damp skin to offer a moisturising, relaxing and aromatic body oil.11/02/08
DESIGNER DOUBLES AT SUPERDRUG
Spa Paradisa Love Your Skin Body Balm (£9.95) OR Benefit Bathina Body So Fine (£22.50). Give winter bodies a luxurious treat with a slick of seductive body balm, slipped onto the arms, legs,the shoulders with a velvet puff to give luxuriously scented moisturise and a subtle sheen.06/02/08
STAMPS DISCOUNT TO CELEBRATE VALENTINE’S DAY
- after £140,000 festive price cut, Superdrug offers cut price postage offer over Valentine’s Day and Mother’s Day - When Superdrug offered postage stamps at a 5 per cent discount in the run-up to Christmas 2007 the store was amazed at the number of stamps sold. Eight million stamps in total were sold at the discounted price, seeing customers save £140,000. To celebrate Valentine’s Day and Mother’s Day this year the retailer is planning to repeat the offer and estimates to save customers £25,000 on the cost of sending greetings cards.04/02/08
DESIGNER SUNGLASSES FOR DELICIOUS PRICES
From Milan to Margate and New York to York this February Superdrug.com customers can treat their loved ones (or themselves) with a pair of hot designer shades at a fraction of the price.04/02/08
SUPERDRUG BEAUTY BLOG
- BETTER SKIN IN A DAILY PILL - A revolutionary new milk-based acne supplement is launched exclusively at Superdrug stores this spring. Face to Face (£7.95 for 24 capsules/£17.95 for 60) offers a natural, effective alternative to harsh over-the-counter remedies for problem skin.04/02/08
GOSH GOES EXTREME FOR SPRING ‘08
Beauty colour was hot on the catwalk this spring and GOSH has translated the strong colourways into a new range of Extreme Art eyeliners. The liquid eyeliners paint on pigment rich strong colour which dries to a smudge resistant metallic sheen.31/01/08
SUPERDRUG BEAUTY BLOG
This summer’s handbag essential is not a lipstick, not an eye-liner, not even a new wrinkle erasing wonder serum… it’s something small yet very powerful. The new Desire condom is a new style condom designed to appeal to Superdrug’s female shopper.31/01/08
SS08 HAIR AND BEAUTY TRENDS
Vibrant hot orange colour washes, Combinations of blues, aqua and green dance over the eye. Precious metal metallics return for summer; gold, pewter, silver.31/01/08
SINGING THE BLUES
Navy is the new black. Superdrug shoppers are new year devotees of navy with sales of airforce blue nail polish currently outstripping all other shades. In January alone the retailer sold over five thousand bottles of blue polish with best sellers including Barry M (£2.95).29/01/08
LOVE YOUR HEART THIS VALENTINE’S DAY
- Superdrug offers FREE healthy heart screening on February 14th - With someone in the UK dying every two minutes from a heart attack, coronary heart disease has become one of Britain’s biggest killers. This year Superdrug is setting out to help people identify potential problems early on by offering free heart health checks in 60 stores across the UK on Valentine’s Day.28/01/08
BOOK YOUR BODY IN FOR A HEALTH MOT AT SUPERDRUG
- comprehensive health screening services available on the high street - Our health is precious, and the toll that today’s modern lifestyle takes on our bodies may put us at risk from potentially life-threatening conditions. Drinking, smoking, poor diet and lack of exercise can all contribute to bad health. With this in mind, Superdrug has launched a range of in-store health checks designed to recognise the early signs of illness that otherwise may go unnoticed.28/01/08
GET IN THE TRUE SPIRIT OF VALENTINE’S
- Have a hearty valentine’s with Superdrug – This Valentine’s Day it is easy for everyone to shower their special someone with romantic jewellery.With True Spirit’s fantastic range of heart inspired jewellery, it is easy to say “I love you” without having to spenda fortune, with heart chokers (£2.99), heart shaped rhinestone earrings (£2.99) and open heart necklaces (£2.99) the great range stretches to every Romeo’s resources.28/01/08
BLOOM IS BACK
- Cult Australian cosmetics brand Bloom is back at Superdrug - This April sees the return of cult Australian cosmetics collection Bloom to the UK. Beauty watchers will know Bloom from its previous incarnation in the 1990’s and early 2000’s when its hero lip glosses took the British beauty world by storm.28/01/08
COLOUR FOR THE HAIR… DOWN THERE
- Superdrug introduces Betty - This February Superdrug.com launches Betty – colour for the hair down there. The hair dye has been specially formulated for the more delicate areas and comes in two shades, LOVE Betty a fiery red and FUN Betty a hot pink.28/01/08
RELAX AND REVIVE IN SPA PARADISA
- Superdrug welcomes new pampering range - This January creating an exotic pampering experience at home has just become a little easier with the arrival of the Spa Paradisa collection at Superdrug. The luxurious range offers a complete exotic spa experience, bringing a little piece of Bali to your bathroom.28/01/08
SAMY STYLING AT SUPERDRUG
- new US celebrity hair care brand launches in the UK - This June sees the introduction of a new designer hair care brand in the UK with the launch of SAMY, exclusively into Superdrug stores across the country.28/01/08
SUPERDRUG.COM Celebrates Super Growth
Superdrug.com is celebrating its position as the UK’s second fastest growing online retailer as reported in research announced today (22nd January) by Nielsen. Superdrug.com experienced the second strongest audience growth (+177%) between the Nov/Dec 2006 and Nov/Dec 2007 periods, second only to Swarovski.22/01/08
New Mole Testing Technology
2007 saw the introduction of Mole Clinics in over 20 Superdrug stores across the UK. Summer 2008 will see the introduction of a new baseline imaging service which allows data to be stored and moles monitored throughout the summer.15/01/08
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