We check our prices every week against Boots, Tesco, ASDA and Sainsbury’s using independent data provided by Brand View.
Look for the Super Price logo in-store – this logo highlights products where the Superdrug price is less than or the same as the lowest price charged at Boots, Tesco, ASDA and Sainsbury’s over the previous 12 week period.
In the event that a product no longer meets the Super Price criteria, the logo/claim is removed from that particular product in-store. Super Price claims within leaflets are correct at time of going to print.
Brand View independently obtains prices from weekly web scans of Boots.com, Tesco.com, ASDA.co.uk and Sainsburys.co.uk. In the event that a product is not visible on Boots.com, Tesco.com, ASDA.co.uk or Sainsburys.co.uk, it is assumed that they do not sell it.
If an item is out of stock or not visible on Boots.com, Tesco.com, ASDA.co.uk or Sainsburys.co.uk, it is removed from the price check against that specific retailer until it is back in stock. The lowest price from the remaining retailers is then compared to Superdrug’s price. If an item is out of stock or not visible on all four retailers’ sites then that product will not be included within the Super Price campaign.
All prices obtained from Boots.com, Tesco.com, ASDA.co.uk and Sainsburys.co.uk are believed to be correct. However, with so many prices checked, on rare occasions there may be some inaccuracies.
We do not take into account any % extra free promotions (as these are considered non-comparable products), loyalty points promotions, promotional vouchers, staff discounts (or other similar discounts) used at Boots.com, Tesco.com, ASDA.co.uk and Sainsburys.co.uk.
* Best price over the previous 12 weeks. Please see superdrug.com/superprice for details. Subject to availability. Selected lines only.