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If you love the texture of some mousse foundations but hate the way they can cake and flake on drier areas, then Max Factors NEW whipped crème is for you.

Developed especially for women who have previously been left disappointed by cakeing and drying foundations, Max Factor delivers the ultimate answer New Whipped Creme. Its new super-smooth, hydrated formula instantly achieves the perfect balance between controlling shine and enhancing skin's natural luminosity to give a flawless demi-matte finish.

Making its debut backstage at Valentino AW13, Max Factor Global Creative Director Pat McGraph says "It's a dimensional matte finish but with a bit of brilliance - a really fresh, slightly radiant look. Not shiny, just sophisticated and flawless. It's going to be one of the key skin finishes for Autumn Winter'13"