We love everything beauty, and are proud to say that no animals are tested on in our quest for cosmetics in our Own Brand range! Testing on animals is now banned in the UK and across the EU, but this is not the story throughout the rest of the world. Living cruelty-free has become increasingly viable in recent years, with more and more companies making a stance. Look out for the Leaping Read on our Own Brand products to be assured it has been certified ‘cruelty free' under the internationally recognised Humane Cosmetics Products Standards.
A complete makeup and skincare range, B. is an affordable source for vegan and cruelty free beauty products on the high-street. Whether you want a flawless, natural finish or a striking after dark look, B. is the ideal brand. This collection does not contain any animal derived ingredients or by-products, even beeswax which can often be found in mascara. Our top pick is the Longer Lengthening and Defining Mascara that won the best Mascara launch at Pure Beauty Awards 2013. Also check out the B. Sculpted contouring kit and B. Vibrant Lip Crayons.
Be glamorous and cruelty free with theBalm's quirky beauty range. Known for their multiuse products, theBalm follows a “beauty in five minutes” philosophy while still remaining paraben free and animal friendly. theBalm organically began in founder Marissa Shipman's kitchen! The pin-up packaging has a distinctive vintage feel and we love the fun names given to each beauty product, such as the ‘Bahama Mama' bronzer and ‘How ‘Bout Them Apples' palette! Our top pick is The Balm Mary Lou Manizer Highlighter which diffuses light leaving skin looking brighter and younger.
Rimmel London wants you to get creative and express yourself! The fashion-forward brand that is synonymous with London is against animal cruelty, with parent company Coty putting a stop to testing cosmetic products on animals back in 1991.The Rimmel collection is quickly growing with new shades and products launches to ensure Rimmel customers are distinctly on-trend. Our top picks are the Kate Moss Scandaleyes Rockin' Curves mascara and the classic quick-drying 60 Second Nail Polish range.
GOSH is a young company dedicated to bringing customers the latest trends in beauty that are of a high-quality at accessible prices. The future thinking brand has a no paraben policy in their products and do not test on animals or commission others to do so. Based in Denmark, GOSH is constantly evolving and innovating. Our top pick is the ‘Manicure for Lips' Lip Laquers which are enriched with vitamin E and argan oil for an intense glossy pout. Check out the natural hair makeup brushes too!
Get your beauty fix conscious-free at Barry M. The bright and sparkly British brand is passionate about not testing on animals, supporting cruelty free makeup since their launch in 1982. Barry M is the go to brand for affordable, colourful beauty products and creations and the entire range is suitable for vegetarians. Make a statement with Barry M nail paint; our top pick is the quick drying Matte White nail paint for a clean, modern edge. Also check out the Bold Waterproof Eyeliner and our exclusive Pink Polish Glitter and be animal friendly with no limitations on your style.
2 TRUE, ACCESSORIZE, BEAUTY UK, BUTTER LONDON, CHEEKY, COLLECTION, ESSIE, GOSH, I HEART MAKE UP, LOOK, MAKE UP REVOLUTION, MAX FACTOR, MAYBELLINE, MISS SPORTY, MODELS OWN, MUA, NYC, NICOLE BY OPI, REVLON, RIMMEL, SALLY HANSEN, SLEEK, GOSH, SALLY HANSEN