We love everything beauty, and are proud to say that no animals are tested on in our quest for cosmetics in our Own Brand range! Testing on animals is now banned in the UK and across the EU, but this is not the story throughout the rest of the world. Living cruelty-free has become increasingly viable in recent years, with more and more companies making a stance. Look out for the Leaping Read on our Own Brand products to be assured it has been certified ‘cruelty free' under the internationally recognised Humane Cosmetics Products Standards.
A complete makeup and skincare range, B. is an affordable source for vegan and cruelty free beauty products on the high-street. Whether you want a flawless, natural finish or a striking after dark look, B. is the ideal brand. This collection does not contain any animal derived ingredients or by-products, even beeswax which can often be found in mascara. Our top pick is the Longer Lengthening and Defining Mascara that won the best Mascara launch at Pure Beauty Awards 2013. Also check out the B. Sculpted contouring kit and B. Vibrant Lip Crayons.
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