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Supporting message toolkit

In any communications, you can use a maximum of two supporting messages in addition to the fixed elements shown in the basic toolkit. Below is a list of the available supporting messages you can use for your 'Sell' or 'Brand' communications.

 

Sell supporting message options

  • - Campaign
  • - Promotional and pricing
  • - Tactical
  • - Value
  • - Personality
  • - 'new'
  • - 'Free'
  • - Claim
  • - Graphic

Brand supporting message options

  • - Campaign
  • - Promotional and pricing
  • - Tactical
  • - Value
  • - Personality
  • - 'new'
  • - 'Free'
  • - Claim
  • - Graphic
  • - Claim

    • A claim made by a newspaper ("Our Beauty team said this was the best facial moisturiser": Glamour); a product claim based on research; or a less aggressive claim talking about the benefit of the product. Examples include: '130% more volume!', 'Revitalising and refreshing, scrubs, smoothes and leaves a zesty scent!'.

  • - Graphic

    • This can be a Brand logo, e.g. Remington, the BUAV approved logo, 100% Happiness logo or a logo reiterating the campaign, e.g. Happy Valentine's Day Sunday 14th February, a photograph or an illustration.

Supporting message toolkit

Note: Never repeat your lead message in the supporting message area

 

Supporting messages wire frame

Supporting messages wire frame

Downloads

Introduction

The logos

Tone of voice

Colours

Typography

Promotional and Pricing messages

Icons and roundels

Photography

Message hierarchy and layout

Property

Pharmacy and Health

HR

TV end frames

Sponsorship and concessions

Charity and third party

Web