Selling communications: wire frames
The wire frame examples below show how the core elements of the Selling communications work together on posters, press ads, leaflets and web.
ONE MAIN MESSAGE AND A MAXIMUM OF TWO SUPPORTING MESSAGES SHOULD BE USED
The Selling message is the primary message and can be supported by a maximum of two of the available supporting messages listed below:
- - Promotional
- - Campaign
- - 'new'
- - Tactical
- - Claim
- - Graphic
- - Personality*
- - 'Free'
- - Value*
*Personality and Value should not be used as supporting messages on Selling communications
*Personality and Value should not be used as supporting messages on Selling communications
Selling communications: wire frames
The wire frame examples below show how the core elements of the Selling communications work together on posters, press ads, leaflets and web.
ONE MAIN MESSAGE AND A MAXIMUM OF TWO SUPPORTING MESSAGES SHOULD BE USED
The Selling message is the primary message and can be supported by a maximum of two of the available supporting messages listed below:
- - Promotional
- - Campaign
- - 'new'
- - Tactical
- - Claim
- - Graphic
- - Personality*
- - 'Free'
- - Value*
*Personality and Value should not be used as supporting messages on Selling communications
*Personality and Value should not be used as supporting messages on Selling communications
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
