LOWER ABRASION. A laboratory study conducted in Missouri, USA, showed that Beverly Hills Formula Natural White Breath Confidence is less abrasive than other leading brands of both whitening and regular toothpaste.

HIGHER STAIN REMOVAL. In laboratory tests conducted at a leading British Dental School, Beverly Hills Formula Natural White Breath Confidence toothpaste proved more effective than other leading brands of whitening toothpaste at removing stains without harsh abrasives or bleach.

WHITENING FLUORIDE BREATH CONFIDENCE TOOTHPASTE REMOVES SMOKERS STAINS. Dual Action Anti-Bacterial Formula For Whiter, Brighter, Stronger Teeth.