Cleans and safely removes stains and film from your teeth without harsh abrasives or bleach. Laboratory studies prove that the Sensitive formula is less abrasive than other leading brands of both whitening and regular toothpaste. Polishes and brightens teeth to help give a more confident smile. Anti-bacterial formula contains Xylitol – a clinically proven agent which helps fight plaque, gum disease, tooth decay and bad breath, but also substantially reduces tooth decay by inhibiting the growth of bacteria, resulting in fewer cavities and increased protection against gum disease. Contains Fluoride, an agent proven to help strengthen and remineralise tooth enamel. The long lasting mint flavour freshens your mouth each time you brush. Money back guarantee on every pack.