“This is a great colour initially, although unlike some of the other colours in the range it does seem more messy to apply. However, the bottle gave very good coverage on my thick, shoulder length hair and it has to be said that the smell is a vast improvement on many of its contempories and is actually quite pleasant! Now the formula has been "Waterproofed" the colour does seem to have lasted a little longer but does still fade far quicker than one would hope, which is particularly disappointing as these are marketed as very bold and vibrant colours. It would be great if Schwartzkopf produced semi-permanent versions and not just a limited range of wash in/wash out varieties with which it would be possible to liven the colour up again between regrowth periods. C'mon Schwartzkopf, please?”