Roundels
The pink roundel holding device can be used to communicate price, size, promotional, tactical or ‘Free’ messages. Do not use a roundel for any other purpose than stated. The Brand Team in Marketing will help to advise if there are any queries.
Size guides
The correct placement of the roundels and icons is important. Always position them in the free space around the product. If more than one roundel is used, make sure they are applied at a consistent size.
What not to do
The devices below are unacceptable uses of icons and roundels.
Examples of roundel use
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
