The 'new' icon is used to highlight products that are new to Superdrug. There are various subheads that can be used within the icon in conjunction with the 'new' message, including: fragrance, get it now, only at Superdrug, beauty tips, arrivals, launches, shades, '& exclusive!' and 'must haves!'.

As a lead message the ‘new’ icon should always appear at the top and should be positioned left where possible depending on the creative. The ‘new’ icon should not be cropped off the edge of the communication and should not be less than 45% of the width of the communication.

As a secondary message the ‘new’ icon should appear smaller and the positioning should best fit the creative. The ‘new’ icon should not be cropped off the edge of the communication and should not be less than 25% of the width of the communication.

The ‘new’ logo can be applied as a lead or support message on POS. As POS sizes vary, please use your discretion in applying the icon in relation to the other elements. Please consult the Brand Team in Marketing if you have any queries.