HR Toolkit The Superdrug logos must only be reproduced from digital master artwork. To request this, contact the Brand Team in Marketing.
The toolkit below shows the basic elements required to create any HR communication. The Brand Team in Marketing are there to help with any HR communication questions you may have.
Primary Colour palette
The primary brand colours provide a distinctive base for all secondary colours to sit with.
Any of the primary and secondary colours can be used to create the radial backgrounds. Gradients should be arranged with a bottom right radial to highlight the logo.
These additional icons/images can be used to give an informal look to HR communications. (For HR only)
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
