If you want to add a hint of personality to informative communications, use Cocon and limit this to the headlines only. Helvetica Neue or Arial should be used for body copy so that the content remains clear. Headlines should be short and punchy. Please refer to the Tone of Voice section.

These are the style of images that should be sought for inspirational communication pieces. Contact the Brand Team in Marketing if you want a specific image from this document. When the communication is for a male dominant audience, more suitable colours from the secondary colour palette can be used.