HOME GROWN BEAUTY

Superdrug customers have deemed expensive trips to the salon so last year and are choosing to maintain their beauty regimes in the comfort of their own bathrooms. With salon prices soaring and purse strings tighter than ever Superdrug has seen a significant rise in customers indulging in DIY beauty treatments. Sales of home hair dye have risen 17 per cent in the last year, while customers boycotting pricey beauty salons are indulging in more home waxing and spa treatments than ever. Superdrug offers a number of at home beauty treatments for under a tenner including the indulgent Beauty Parlour Chocolate Face Mask £4.99 and Veet Ready to use Waxing strips (£6.99). An extravagant body scrub would cost around £50 in a spa or salon, where as Superdrug customers have been picking up Vitamin E body scrub (£1.99) and Vitamin E Intense Moisturiser (£2.99) with sales rising 35 per cent over the last year. Sara Wolverson Category Director for Beauty comments; “Having glowing skin and glossy hair is something that our customers have come to expect as part of their beauty routine but with budgets tighter than ever, a trip to the salon can be pricey. “At home beauty treatments are the perfect indulgence but without feeling guilty about the cost.” Salon treatment Salon price DIY alternative Self tanning £45 Solait airbrush tan, £6.99 Leg Wax £35 Veet Waxing Strips, £6.99 Bikini Wax £20 Veet Waxing Strips, £6.99 Full body scrub £55 Vitamin E Body Scrub, £1.99 Facial £65 Beauty Parlour Chocolate Face Mask, £4.99 Manicure £25 Manicure Set, £5.99 Semi Permanent Hair Colour £75 Superdrug Crème Sensations Colour, £3.49