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Atkins Advantage

Advantage bars and shakes are the perfect snacks to help you eat right, follow your plan and get you closer to your goal. And with plenty of protein and only a few net carbs, you can enjoy these delicious snacks anytime of the day. Get the Atkins Advantage. Start today.

Atkins Day Break

Start your day off right with the delicious taste of Atkins Day Break bars. Made with an optimal blend of protein and fibre they're perfect for breakfast or as a mid-morning snack. What a great way to say "Good morning."

Atkins Endulge

Go ahead; satisfy your sweet cravings, bite into the richness of Atkins Endulge bars. They taste just like your favourite candy bars, but with less than 2g of sugar which means no guilt. Just amazing taste, smart nutrition and another step closer to your goal.

Explore the Atkins range

The New Atkins gets you off the diet roller coaster

Lose up to 15 pounds in two weeks and that's just the beginning.* Eat more and a greater variety of food. Enjoy three meals and two snacks a day. Cook at home or eat out on any budget. The list of benefits goes on and on.

If you're ready to stop going from one diet to the next, to quit chasing the next fad, to finally get control of your hunger without feeling deprived, join us and start Atkins today.

Atkins is a quick, sustainable and very satisfying way to lose weight - because it works naturally with your body. When you eat fewer carbohydrates, your body begins to burn fat instead of carbs as its primary fuel source - turning you into a fat- burning machine.

Atkins is backed by science: more than 60 independent studies confirm its effectiveness.

*Most rapid weight loss typically occurs during Phase 1. Results will vary as actual weight loss varies by individual.


Any diet that contains an imbalance of calories from carbs, combined with inactivity, is likely to result in weight gain and may adversely affect your health. Dietary fat, on the other hand, doesn't cause weight gain unless you also consume excess carbs. But that combination is exactly how most people eat, creating a metabolic imbalance that can lead to weight gain.

  1. when you eat too many carbs your body burns some of them for energy and stores the excess as fat.
  2. when you eat fewer carbs and avoid white flour, sugar and other refined carbs, your body begins to burn fat as its primary fuel source.
  3. you'll find hunger and food cravings subside.

That's how Atkins works. By learning to eat the right foods and change your body from a carb-burning to a fat-burning machine, you'll be able to stay in control of your appetite - and lose weight.


Before beginning our weight-loss program, decide: how much you want to lose and how quickly you want to lose it. Then create a plan by going to the Free Interactive Tools section of our online community at to calculate your BMI, establish your personal goals and learn in which phase to start.


The Atkins Diet is an individualized eating program that helps you reach your goals - whether you want to lose weight, maintain your weight, increase energy, be healthier or just feel great. It's a powerful program that's backed by science and supported by millions of success stories.

Atkins has four phases, and you can start in any of the first three - depending on where you are and where you want to go. The four phases allow you to easily tailor the program to your individual goals.

Phase 1


A Two-Week Period that Jump-Starts Weight Loss, So You See Results Fast

This two-week period jump-starts weight loss for quick results. (You can stay in Induction longer, if you choose, but it's important to move through the phases once you've lost most or a lot of your excess weight.) During Induction, you'll eat a variety of protein sources, healthy fats, and nutrient- and fibre-rich carbs in the form of leafy greens and many other vegetables—plus delicious Atkins snacks. All of these foods help control hunger and reduce or eliminate cravings.

During Induction, you'll reduce your carb intake to 20 grams of Net Carbs per day. (Net Carbs represent the total grams of carbs )As you also limit your intake of sugar and other empty carbs, your body begins to use fat as its primary fuel source, resulting in weight loss.

Phase 2


Start Adding Variety to Your Diet, While You Keep Losing Weight

Here, you'll start to vary your diet by continuing to try different vegetables and gradually adding nuts and seeds, berries and a few other low-sugar fruits. Depending on your metabolism, you may be able to reintroduce legumes, such as lentils and kidney beans, or you may have to wait until the next phase. A hallmark of this phase, and of Atkins in general, is the ability to personalize the program to the specific foods and cuisines you enjoy.

Meanwhile, you'll continue to lose weight, even as you gradually increase the number of daily grams of Net Carbs you consume. As long as you continue to eat the recommended amount of protein and enough fat to keep you satisfied, you'll remain in control of your appetite and not be unduly tempted by cravings as you add back delicious, healthy foods. During this phase, if you haven't done so already, you should ramp up your activity level or begin a fitness program such as walking.

Phase 3


You're Almost at Your Goal Weight

At this point, you're almost there. Once you reach your goal weight, you'll begin the "dress rehearsal" for a way of eating that enables you to maintain your healthy new weightfor good.

You can begin adding back a greater variety of these foods in Phase 3.

Find your Carbohydrate Level for Losing (CLL):

Your CLL represents your personal carbohydrate threshold. It's the number of grams of Net Carbs you can consume each day and still continue to lose weight. Let's say you add 5 daily grams of Net Carbs every couple of weeks until you get to 65 daily

Phase 4


Now It's Time to Prove that You Can Keep Doing It

In this phase - which is really the rest of your healthy, active life - you'll stay slim as you continue eating some of the best foods on Earth, just as you did in Pre-Maintenance. Losing weight is challenging, but so is maintaining it. You now have the tools to do it. Stay with Atkins, and Atkins will help you stay in control - for good.

Carb intake in this phase:

Your new goal is to stay at your ACE - your threshold for carb consumption, which you discovered in Pre-Maintenance - while maintaining your weight. By knowing and abiding by your ACE, you can be confident that your weight should never fluctuate more than 4 or 5 pounds - your body's normal ebb and flow - in either direction.

For more detailed information about the Atkins Diet please visit