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Repeated washing, sun, pollution: coloured and highlighted hair needs special care for effective protection against daily aggressions. L'Oréal Paris, world No.1 in hair colour, have formulated new ELVIVE COLOUR PROTECT Shampoo. The formula containing Cationic Polymers cares for and protects coloured hair to prolong colour vibrancy. PROVEN RESULTS: HAIR IS NOURISHED AND SMOOTHED FOR OUTSTANDING SHINE. Your hair is better protected: Nourished and protected, hair is softer. Your colour radiance stays truer for longer: Radiant, vibrant and intense.