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Primary brand colours

The primary brand colours provide a distinctive base for all secondary colours to sit with.

 
colour

Superdrug Magenta
Pantone Process Magenta
C0 M100 Y0 K0
R236 G0 B140

Superdrug Magenta is our
core promotional colour.
It should be used sparingly, as
an accent colour. Please consult
our Brand Team if you have
any queries.

colour

Superdrug Black
Pantone Process Black
C0 M0 Y0 K100
R35 G31 B32

Superdrug Black is for use
when colour is restricted or if it
is appropriate for the tone of the
communication.

colour

Superdrug White
C0 M0 Y0 K0
R255 G255 B255

Superdrug White is generally
used for text to give maximum
impact and legibility when
applied to strong colours.

colour

Superdrug Grey
Pantone 429
C3 M0 Y0 K32
R176 G183 B187

Superdrug Grey is generally
used as a graduated radial
blend or for text, when magenta
or black are not suitable.

 

When generating any creative or artwork for Superdrug, at least one of the primary brand colours should be used.
Please refer to the colour reference pages at the back of the guidelines for CMYK and Pantone® spot colour references.

 

Downloads

Introduction

The logos

Tone of voice

Colours

Typography

Promotional and Pricing messages

Icons and roundels

Photography

Message hierarchy and layout

Property

Pharmacy and Health

HR

TV end frames

Sponsorship and concessions

Charity and third party

Web