Tints
Tints should be used to add flexibility and interest.
Please refer to the colour reference pages at the back of the guidelines for CMYK and Pantone® spot colour references.
Superdrug Magenta
Pantone Process
Magenta
C0 M100 Y0 K0
R236 G0 B140
Superdrug Grey
Pantone 429
C3 M0 Y0 K32
R176 G183 B187
Superdrug Black
Pantone Process Black
C0 M0 Y0 K100
R35 G31 B32
Pantone 2767
C100 M75 Y0 K49
R0 G44 B101
Pantone 321
C100 M0 Y31 K23
R0 G140 B153
Pantone 376
C57 M0 Y100 K0
R140 G198 B63
Pantone 151
C0 M48 Y95 K0
R248 G152 B40
Pantone 2627
C77 M100 Y0 K31
R73 G23 B109
Pantone 285
C89 M43 Y0 K0
R0 G125 B195
Pantone 252
C24 M56 Y0 K0
R191 G131 B185
Pantone 229
C0 M100 Y15 K60
R122 G0 B60
Pantone Process Yellow
C0 M0 Y100 K0
R255 G242 B0
Pantone 1795
C0 M94 Y100 K0
R238 G52 B36
Pantone Cool Grey 11
C0 M2 Y0 K68
R113 G112 B116
Pantone 321 (55%)
C55 M0 Y17 K13
R115 G192 B199
Gradients
All primary and secondary colours can be used to create gradient backgrounds. The centred radial graduation should be used to highlight the product and the bottom right radial graduation should be used to highlight the Superdrug logo.
Centred radial graduation from 50% of Pantone 429 to white.
Centred radial graduation from 30% of Pantone 252 to white.
Centred radial graduation from 20% of Pantone 285 to white.
Centred radial graduation from 30% of Pantone 151 to white.
Bottom right radial graduation from 50% of Pantone 429 to white.
Bottom right radial graduation from 30% of Pantone 252 to white.
Bottom right radial graduation from 20% of Pantone 285 to white.
Bottom right radial graduation from 30% of Pantone 151 to white.
Examples of primary and secondary combinations
Below are examples of how primary and secondary colour combinations demonstrate the flexibility of the colour palettes.
The combinations below are a guide only and, whilst other combinations can be considered, a maximum of three colours
should be selected to achieve impact and avoid colour overload.
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
