Communicating Superdrug with a charity: logo types The Superdrug logos must only be reproduced from digital master artwork. To request this, contact the Brand Team in Marketing.
In Superdrug charity partnerships, it is important that each logo has equal prominence. There are a number of options of how to present both logos.
Stacked logo option – should be used if the logo needs to stand out more alongside other brands.
*Please note the exception to the exclusion zone rule.
Communicating Superdrug with a charity: applications
Communicating Superdrug with a charity: promotional items
Leaflets and promotional literature
The below examples gives an idea of the look and feel we advise all charities to follow when creating a promotional item with Superdrug.
Downloads
Introduction
The logos
- Our logos
- Superdrug master logo
- Superdrug stacked logo
- Superdrug star device
- Superdrug ‘take another look’ logo
- Superdrug.com
Tone of voice
Colours
- Colour application
- Examples of primary and secondary combinations
- Primary brand colours
- Secondary colours
Typography
Promotional and Pricing messages
- 1/2 Price
- Free
- Multiple products and fixed prices
- Pricing and product description toolkit
- Save
- Value
Icons and roundels
Photography
Message hierarchy and layout
- Communication messages
- Basic toolkit
- Selling communications: application examples
- Layout: best practice
- Personality
- Layout: what not to do
- Supporting message toolkit
- Selling communications: wire frames
- Campaign
- Brand communications: application examples
- What do you want to communicate?
Property
- Fascias
- Fixturisation
- Statutory and Operational messaging
- Uniform, unused units and business cards
- White walls, glass and windows
Pharmacy and Health
- Operational templates, campaigns and communications
- Photography
- Toolkit and logos
- Website application
