FREE* standard delivery with Health & Beautycard
*no minimum spend

Date of birth: We need to confirm your date of birth in order to add this product to your basket.

L'Oreal Paris Preference Hair Dye Very Platinum

L'Oreal Paris Preference Hair Dye Very Platinum

Code: 546950

Share this product

Product Information

L'Oreal Paris Preference Hair Dye Very Platinum

Absolute platinum, lustrous shine
Reveal your inner blonde goddess with our new generation of supreme lightening technology, with up to 6 levels of lift. Keep colour and shine lustrous for weeks and protect against brassiness with our Brass-Defy Conditioner. Also with our exclusive High Shine Elixir.
Wit a luxurious fragrance to help enhance your lightening experience.

Our expert advice
"This Platinum Blonde offers up to 6 level lightening power so it can even work beautifully on light blonde hair to light brown hair.''
Christophe Robin, Expert Colourist for L'Oréal Paris

Brass-defy conditioner
Enriched with cool colour tones to help protect against brassiness. Contains up to 6 weekly treatments.

Group IV: Lightening
Grey coverage: Not adapted for grey hair
Texture: Creme
Development time: 30 to 45 minutes


With high shine elixir
Absolute platinum, lustrous shine
Supreme lightening with brass-defying care
Lightens up to 6 levels

Warnings or Restrictions

We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result

Product Specification


Lightening Powder: Formula No: 1113401, Potassium Persulfate, Sodium Metasilicate, Sodium Persulfate, CI 77891 / Titanium Dioxide, Silica, Kaolin, EDTA, F.I.L. Code: C54017/1,Lightening Crème: Formula No: 1113465, Aqua / Water, Cetearyl Alcohol, Ethanolamine, Propylene Glycol, Deceth-3, Laureth-12, Oleth-30, Lauric Acid, Glycol Distearate, Polyquaternium-22, Silica Dimethyl Silylate, Pentasodium Pentetate, Carbomer, Parfum / Fragrance, F.I.L. Code: C54016/1,Developer Crème: Formula No: 1071397, Aqua / Water, Paraffinum Liquidum / Mineral Oil, Cetearyl Alcohol, Hydrogen Peroxide, Steareth-20, PEG-4 Rapeseedamide, Tocopherol, Sodium Stannate, Polyquaternium-6, Pentasodium Pentetate, Phosphoric Acid, Tetrasodium Pyrophosphate, Hexadimethrine Chloride, Glycerin, F.I.L. Code: C42424/1,Brass-defy Conditioner: Formula: 1102469, Aqua / Water, Cetearyl Alcohol, Behentrimonium Chloride, Amodimethicone, Cetyl Alcohol, C12-15 Alkyl Benzoate, Isopropyl Alcohol, Hydroxyethylcellulose, Trideceth-6, Guar Hydroxypropyltrimonium Chloride, Linalool, Hexyl Cinnamal, Chlorhexidine Digluconate, Benzyl Alcohol, Citric Acid, Butylphenyl Methylpropional, Cetrimonium Chloride, Limonene, Geraniol, Amyl Cinnamal, Benzyl Benzoate, Hydroxyanthraquinoneaminopropyl Methyl Morpholinium, Methosulfate, Sodium Hydroxide, Parfum / Fragrance, F.I.L. Code: C54188/1,Hi-Shine Elixir: Formula No: 1089359, PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Ethylhexyl Methoxycinnamate, F.I.L. Code: C48976/1,Please check back of pack for up to date ingredients


Size (1) Unit (EA) Height (15.9) Width (9.5) Depth (4.5)

How to Use

Product Uses

Test 48 hrs before use