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Préférence is legendary for its lustrous colour results, and fade-resistant formula. It now comes with a new precious High Shine Elixir.
Simply add it to the mix.
Experience the premium performance of Préférence, with colour radiance for up to 8 weeks.
Improved fragrance for a better colour experience.
Our expert advice
Our ultimate colour. Expresses unique character and personality. The perfect complement for those who dare!
We advise, and it is stated on the product instructions, everyone should perform a strand test before dyeing their hair, even if they have used the product before, as that ensures they will achieve the right result
Size (1) Unit (EA) Height (15.9) Width (9.5) Depth (4.5)
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