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Events

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• Find your perfect shade with nice n easy Shade Selector
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• Get Beyonce's Look
• Get Cheryl's Look
• Give a gift and light up a life! The Salvation Army Christmas Present Appeal
• HUGO Just Different - The new fragrance for men featuring Jared Leto
• Herbal Essences
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• Impulse Very Pink
• Introducing Kate Lipstick Collection by Rimmel
• Introducing the new fragrance - Lovestruck VERA WANG
• Introducing the new fragrance - PAUL SMITH OPTIMISTIC
• JOOP! SPLASH - SOME LIKE IT FRESH - New fragrance for men
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• Mother & Baby - Superdrug joins forces with bounty
• NEW Clean & Clear Morning Energy - Energises your skin, wakes up your beauty
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• NEW Superdrug Optimum SWISS APPLE Overnight skin renewal serum
• NEW Superdrug Optimum skin renewal day cream
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• NEW motionsense system - Win an adventure holiday to Las Vegas with Sure for Women
• NEW nice ‘n easy Colour Blend Foam
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• Superdrug on Tour
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• Take Another Look
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• The new fragrance, Purr by Katy Perry
• Think Skin! - Protect don’t neglect - in association with CANCER RESEARCH UK
• Timotei Shampoo and Conditioners
• Une Natural Beauty Cosmetics
• VO5 for YOU - The New Shampoo and Conditioners range
• Vaseline Sheer Infusion with Stratys-3TM Body Lotions
• Watch how to apply & prepare nice'n easy Colour Blend Foam
• radiance BRITNEY SPEARS™

Brand Guidelines

Downloads

• Downloads

Introduction

• Our purpose
• Superdrug customers
• Who are Superdrug

The logos

• Our logos
• Superdrug master logo
• Superdrug stacked logo
• Superdrug star device
• Superdrug ‘take another look’ logo
• Superdrug.com

Tone of voice

• Example uses of language and tone of voice
• What we say and how we say it
• Who we are

Colours

• Colour application
• Examples of primary and secondary combinations
• Primary brand colours
• Secondary colours

Typography

• Primary font: Helvetica Neue
• Secondary fonts: Cocon, Hand of Sean and Arial
• Unique fonts

Promotional and Pricing messages

• 1/2 Price
• Free
• Multiple products and fixed prices
• Pricing and product description toolkit
• Save
• Value

Icons and roundels

• Icons
• Icons: ‘new’
• Roundels

Photography

• Model photography
• Pharmacy and Health photography
• Product photography
• Recruitment photography

Message hierarchy and layout

• Communication messages
• Basic toolkit
• Selling communications: application examples
• Layout: best practice
• Personality
• Layout: what not to do
• Supporting message toolkit
• Selling communications: wire frames
• Campaign
• Brand communications: application examples
• What do you want to communicate?

Property

• Fascias
• Fixturisation
• Statutory and Operational messaging
• Uniform, unused units and business cards
• White walls, glass and windows

Pharmacy and Health

• Operational templates, campaigns and communications
• Photography
• Toolkit and logos
• Website application

HR

• Informative and inspirational communications
• Photography and application
• Toolkit

TV end frames

• Superdrug-owned
• Third party
• Toolkit and wire frame application

Sponsorship and concessions

• Applications
• Logos

Charity and third party

• Communicating Superdrug with a charity
• Third party applications

Web

• Campaign and Blog examples
• Homepage examples
• Pharmacy and HR examples

Pharmacy Services

• Allergy
• Clinic Locations
• Food Intolerance
• Healthy Heart
• Pharmacy Navigation
• Pharmacy Services

Help & Information

• Collect in Store
• Superdrug History
• Delivery
• Feedback
• Thanks for your Feedback on Superdrug Products!
• Thank you for contacting Superdrug Customer Relations
• Superdrug Today
• Superdrug Views
• Data Promise

About Us

Services

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