Beautycard Points: 5 points
Get colour rich, silky hair in just 10 minutes.Superdrug Colour Radiance 10 is an exciting new generation formula which gives you a rich, long lasting colour with fantastic shine.
The creme colour formula is designed to penetrate your hair quicker to give you a rich permanent colour in a third of the time of classic hair colourants. It is less damaging to your hair than normal 30 minute colours and your hair is left looking radiant and healthy with long lasting grey coverage.
The multi-application Aftercare Conditioning Balm found in pack contains Pro-Vitamin B5, Jojoba Oil and Wheat Protein to seal and protect your colour to resist fading. Contains:
Size (1) Unit (EA) Height (16) Width (12) Depth (6.5)
I only use cruelty free products and love superdrug as none of their own brand products are tested on animals, (i can't understand why anyone would want animals tortured for vanity's sake). This dye is my favorite colour so far, i think this is the one i will stick with now, i left it on for 10mins and love the colour, might leave it on for a bit longer next time for a slightly darker result. The greys at my temples are slightly showing after 4 weeks but i think i can go 6 weeks before re - applying, all good! :-)Flag this review
Very pleased with this product. I have tried every brand of hair dye and all have been a disappointment... they are all very damaging and never come out the same colour as on the box. So I am very pleased to finally find a dye that is the colour that is shown on the box that hasn't damaged my hair. My hair has been through a lot this year. I have bleached it 3 times and dyed it so many times I have lost count. I was a bit nervous about trying this as I have treated my hair so badly, I was worried it may start falling out or breaking off! But this product has not only given me the colour I wanted, it has left it in great condition too. I also use Pure Argan oil to help with moisture and condition. I will definitely use this product again. I think they could have used a better description for the colour though. Silky is not a colour!! I would say this is a rich golden brown, which is just what I was looking for. There was plenty of product for my long, thick hair and the price is good too...excellent value for money. I think they should expand the range of colours though as this is an excellent product. I am amazed at how rich the colour is after just 10 minutes. Much less damaging than a 30 minute dye. Overall I am very happy with this product, it is far superior to all the so-called leading brands. I will use no other brand than this from now on. Oh and it's cruelty free too!Flag this review
I tried this after reading reviews on here, and also it was on offer at the time of purchase. Quick hair history: dyed dark brown for years, full head of highlights after using colourb4,used a semi perm to cover highlights in a level 5, then a level 4 which turned out quite dark. Was looking for something to lighten it up a little, and not give me the orange/auburn glow in the sun that alot of box dyes give you. After applying this my hair was very silky soft, dont know what they put in this dye, but my hair did really feel in better condition than before. The colour was quite dark however (being a level 7 I was hoping to have it lightened slightly, but I have only washed it once since dying so hope it will lighten up a tad after a few washes. Suppose I should mention at this point I did leave it on longer than 10 minutes and it does stress in the instructions that you may acheive a darker result if time is not adhered to, so it could be my own fault and not that of the dye. I have very little, but very stubborn grey at my temples, and this covered perfectly. I purchased at the same time a level 6 rich brown which i will use next, then see which colour I like the best out the two. Cant comment on conditioner supplied as I always use my own reconstructor after dying. I have knocked off a gold star as their is not many dyes to choose from, I think superdrug should definately extend the colours available as they are on to a winner, im a convert from other branded dyes, would recommend.Flag this review
I bought this hair dye from a local store, I have very long hair which is wavy when wet, but does pull straight easily and straight is how I usually wear it. I always need two packets due to my hair length so the price point of this was particularly attractive. I am also very busy, so the 10 min development time was also a bonus. I didn't have great expectations, just hoped it would cover the greys I've noticed coming through (I'm 35!). This is brilliant, it is quite runny to apply, but also creamy in consistency. It does not drip once it is on your hair. Don't be alarmed that it is bright orange to apply, it just helps you see where you've put it.The comb attachments are also useful. My hair is quite overprocessed, but this colourant left it so soft and so shiny,its as if it has 'healed' some of the damage in my hair. It is equal to going to the hairdresser if not better! It does not smell too bad either, and rinses out well. The conditioner with it is very luxurious and detangles your hair easily. The colour I am left with is very similar to that on the front of the packet and I cannot get over the shine on my hair!!!! It is beautiful and people have commented on it. Also, it has covered the greys perfectly, where other dyes have failed. Absolutely the best I've tried and I have tried lots of other so called 'leading brands' that have not had such good results. I will definitely repurchase when the time comes! Brilliant Superdrug, thanks for making gorgeous affordable!!Flag this review
(I have a small amount of grey and my hair is in good condition). This product scores highly on all counts: the colour is what you expect, application is very easy with the comb nozzle and there's a pointy one for when you do your roots and you get a whole tube of hair conditioner that lasts until you dye your hair the next time, (i.e. 4-6 weeks). The conditioner is excellent and makes your hair healthy/bouncy/shiny looking. A bit smelly, but worth it for the results you get.Flag this review
I bought this product thinking i shall try this but not very sure of what it would turn out like its the cheaper end of the spectrum of hair dye but i think its absolutly amazing i had light brown hair and it made it a deep brown/purple colour it gives you amazing shine which doesn't look greesy and the conditoner smells amazing and the good thing is that you can use the conditioner a few more times there after to keep your hair looking just dyed the only thing i dont like is that the gloves are nassive and they break easily!Flag this review
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