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Superdrug Radiance 10 Rich Chestnut Brown 5.4
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Superdrug Radiance 10 Rich Chestnut Brown 5.4

Code: 396252


Beautycard Points: 5 points


Colour Rich Chestnut Brown


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Product Information

Superdrug Radiance 10 Rich Chestnut Brown 5.4

Get colour rich, silky hair in just 10 minutes.Superdrug Colour Radiance 10 is an exciting new generation formula which gives you a rich, long lasting colour with fantastic shine.

The creme colour formula is designed to penetrate your hair quicker to give you a rich permanent colour in a third of the time of classic hair colourants. It is less damaging to your hair than normal 30 minute colours and your hair is left looking radiant and healthy with long lasting grey coverage.

The multi-application Aftercare Conditioning Balm found in pack contains Pro-Vitamin B5, Jojoba Oil and Wheat Protein to seal and protect your colour to resist fading. Contains:

  • 65ml tube of Creme Colour
  • 65ml bottle of Creme Developer
  • 50ml tube of Aftercare Conditioning Balm
  • 1 applicator comb + 1 applicator nozzle
  • 1 pair of gloves
  • Instruction leaflet

Product Specification


Size (0) Unit (EA) Height (16) Width (12) Depth (6.5)

Ratings and Reviews


Out of 3 Reviews

  • By: Sophie
    From: Newcastle

    Tue Jul 22 14:24:01 BST 2014


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    Yes (4) No(1)

    Best product bought in a long time

    I bought this after seeing the good reviews and decided to try it out. I needed a dark colour to cover up a previous bad dye job and when I saw the orange colour in the bottle I was a bit scared my roots were going to end up more ginger than brown! However when it was applied (the amount given was more than enough for my past collarbone length hair) it went a nice honey colour. I left it on for about 15 ish minutes and it washed off quickly and without a problem. The conditioner smelled lovely and makes your hair seriously soft. The colour turned out lovely, I started off with medium to dark hair and the dye has made it a lovely dark brown with red hints in that look lovely in sunlight, the dye did a great job at covering up my natural roots (a dull brown) and the colour looks nice and even. I'd recommend this if you have a warmer skintone as it's less likely to wash you out :) one of the best hairdyes I've ever purchased and well worth the price!

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  • By: Giselle
    From: Sheffield

    Tue Jul 22 14:24:01 BST 2014


    Was this helpful?

    Yes (6) No(1)


    This is value for money with excellent results.I have in the past always used well known,expensive hair colourants that have never looked this good or that have covererd my grey completely like this one has it really has an healthy shine to it too.Just try it for yourselves-you wont be dissapointed

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  • By: eurekar
    From: West Yorkshire

    Tue Jul 22 14:24:01 BST 2014


    Was this helpful?

    Yes (5) No(1)


    I had had a colouring disaster trying to make my hair a lighter shade for the summer. After the attempt failed miserably I was left with what can only be described as brassy hair with a hint of Ronald Mcdonald!!! after 3 failed attempts to disguise this faux pas with rich brown hair dyes and severely aching arms and neck from self application I hit on this beauty...great value and covered up the disaster within 10 minutes. A trip to the hairdresser the week after to trim the dry ends confirmed it was an even colour and she didn't realise the extent of the problems I had encountered...cannot recommend highly enough and at a brilliant price only constructive comment to the detriment would be when you want to purchase more you cannot just cut off one small piece of the box with all the info of brand and colour etc...

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Where we deliver

We deliver throughout the United Kingdom (including Northern Ireland, Isle of Anglesey, Isle of Wight, Scilly Isles and The Scottish Islands) and BFPO (UK Only).

Delivery services

  • Standard Delivery: FREE on all orders £10 and over, £3 for all orders under £10 : Normally 3-5 working days
  • Express Delivery Next working day (order before 2pm): £5.50
  • NEW FREE Collect in Store (available to pick up within 5 working days) Click here to find out more about Collect in Store

Please note the following:

  • Order cut-off for all delivery services is 2pm (UK time). Orders placed after 2pm will be treated, for the purposes of delivery, as having been placed the next working day.
  • Working days are defined as Monday – Friday (excluding bank and public holidays) – therefore any orders placed after 2pm on Friday will not be processed until Monday.
  • Delivery will be through Royal Mail or Parcel Force.
  • Larger deliveries may require a signature to confirm receipt. If a signature cannot be obtained, the carrier may ask a neighbour to sign for the delivery. Deliveries that require a signature will not be left if a signature cannot be obtained. If the carrier leaves the delivery with a neighbour or at your local post office, they will leave a card for you telling you where it is.
  • Where a signature is given by someone other than you or the parcel is left at your local post office, the order will be treated as having been delivered.
  • You may, when placing your order online, specify a different delivery address than your payment address if that is more convenient for you.
  • All delivery timescales are approximate and subject to availability. The precise timing of a delivery cannot be specified.
  • Customers are advised that express delivery is not available for orders from the Isle of Wight, Channel Islands, Scottish Islands or BFPO addresses.
  • Customers are also advised that we are unable to send aerosols or flammable products to Northern Ireland, Channel Islands, Scottish Islands or BFPO addresses.

Payment Methods

  • We accept the following Payment Methods:
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  • Part payment via redemption of Beautycard points

Tracking your order

  • You will be able to track your order by visiting Your Account, signing in and clicking on Order History. We will also send you an email at each stage of the process, i.e. when the order is placed and when the order has been dispatched.
  • Royal Mail can be contacted via, or 0845 601 5726
  • Parcel Force can be contacted via or 0844 800 4466