Beautycard Points: 4 points
A salon tested, permanent colour that works with your hair's natural tones and highlights to give fantastic results every time - and with a healthy radiant shine you'll love.
Using Colour Performance couldn't be simpler. It is non-drip, quick and easy to apply and everything you need to get your fabulous new, salon-fresh look is included. Our specially formulated Intensive Colour Conditioner containing Panthenol and fruit waxes will help to leave your hair in great condition too, sealing in colour, moisturising and enhancing your hair's natural radiance and shine. You will achieve long lasting grey coverage and our specially formulated multi-application Aftercare Conditioning Balm containing Pro Vitamin B5, Jojoba Oil and Wheat Protein will seal and protect your colour to resist fading. The conditioning balm will penetrate the hair shaft repairing from within to leave your hair radiant and healthy. This pack contains 50ml e tube of crème colour, 50ml e bottle of crème developer, 50ml tube of Intensive Colour Conditioner, 1 pair of gloves, instruction leaflet.
Size (1) Unit (EA) Height (16) Width (8.5) Depth (6)
I picked up this product primarily as I have long hair and tend to require two boxes: as these were on offer, meaning two of these cost the same or less than one box of an branded equivalents for two, I thought it was worth a shot. Having recently gone to mid brown hair after dying it blonde for a few years, but then hating the darker tone, I decided to go back to a mid-shade blonde. I mixed this with the shade natural medium ash blonde, 8.1 in a clean non-reusable plastic food container. It is easy to apply but feels less creamy than alternatives I have tried, making spreading it through the hair a little bit harder. The smell isn't too bad and dissipates quickly. I feel that my hair is darker than the colour I would expect given the guidance on the box but not hugely so, but I don't mind and actually prefer to lighten my hair more gradually over the course of two to three months. What I like is that it really is an ash tone, no brassy colours which as someone with a cooler skin tone is certainly something I want to avoid. I think the intensive conditioner did very little for me, my hair feels rather dry following the colour although it is quite shiny. Also, I am not yet able to comment on longevity of colour but intend to in the future, if I remember! I would probably use this product again, opting for this colour for both boxes next time, but am put off by the poor quality of the conditioner compared with the fantastically moisturising conditioners provided with other colourants.Flag this review
Even on brown hair! I love it and am addicted.Flag this review
I was really happy with this hair colour, I had dyed my roots with other hair colour brands that I am used to but as I have dark roots they always end up a honey colour and my hair just more of a golden blonde rather than ash blonde no matter what colour i buy, I saw this colour and thought it looked more ashy on the photo in comparison to the others so gave it a go and its made my hair a really lovely ash blonde rather than golden blonde! my roots need one more application to match them to the rest of my hair but it's definitely done its job! first blonde hair dye I have found that has given me the ashy colour I want!Flag this review
Tue Jul 22 14:25:33 BST 2014
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I bought this on a whim, as my hair was steadily getting more and more yellow from a previous box dye, so I decided to try it as a toner. I've been growing out my roots for about 3 months now, so I had something to gauge a colour on, and the picture on the box is nowhere near my natural colour, so I wasn't expecting much, as most other ash dyes contain far too much blue/green pigments and leave you looking a horrible shade of grey. Anyway, I used it and I couldn't believe it, it finally took me back to my natural colour, not grey with purple-y blue streaks, natural! It did leave my hair feeling ever so slightly dry, but after a good conditioner and leaving it to air dry, it's perfect, couldn't even tell that it's been dyed! Thank you Superdrug, for making wonderful products and for ensuring that nothing is tested on animals! I will never shop for other brand dyes/shampoo/body wash etc. again!Flag this review
I have naturally mousy brown hair but get it done blonde in the hairdressers. After being fed up of paying to get it done every time I decided to try this dye out. It is amazing! Took my roots to blonde in about 40 minutes - honestly cannot believe how good it is for the price. I saved well over £60 by using this dye and DEFINITELY recommend to others.Flag this review
Having tried out dozens of ash blonde dyes and never being fully satisfied with the results, I decided to give this a go having read a favourable blog review. The price is actually just a bonus as this dye is pretty much perfect. The colour came out better than expected - ashy and quite light - although it is a little patchy but this may be down to not having enough product. This is the only downside - my hair is pretty long but very fine. I've never ran out of dye from a single bottle with other brands but found this one quite small. This meant that I couldn't cover all of my hair so some bits are left un-dyed. Not a huge deal but means I will definitely purchase 2 bottles next time, which is fine when on offer. It was quite drying too, even with the conditioner, so I would recommend a good strong mask after dyeing and before using the conditioner supplied. The smell is also quite potent, so make sure to use in a well ventilated area. Overall, really happy with the results. Will definitely be using it again.Flag this review
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