Beautycard Points: 4 points
A salon tested lightener to be used to lighten or pre-lighten your hair. Use to lighten your natural hair colour, or if you wish to lighten your existing coloured hair.
Also suitable for use as a pre-lightener before using a shade significantly lighter than your existing colour. Your hair will be left with a natural radiant shine you'll love. All Superdrug colourants include a specially formulated multi-application Intensive Colour Conditioner containing Panthenol and fruit waxes to moisturise your hair, help protect it from damage and enhance your hairs natural radiance and shine.
Size (0) Unit (EA) Height (16) Width (8.5) Depth (6)
It goes blonde for like the 1st day. Then it goes ginger. Its the first time i have dyed my hair and its not like i had dark, dark hair it was very blonde any way but it gone GINGER (not thats there anything wrong with that its just not the colour i wanted).Flag this review
I bought this product as an alternative to an expensive session at the hairdressers, I have bright red hair and needed my roots doing and wasn't prepared to pay £40 + for the privilege. The instructions are very easy to follow, I didn't bother with the strand test but made sure I checked the colour every 5 minutes to see how it was progressing. I have naturally mid brown hair and wasn't expecting this product to work that well (the shade indicator said it would go a honey blonde) but within 25 minutes I had very very pale lemon roots, a perfect base for applying manic panic dye :-))) This product is very effective if used correctly, Ie don't use on dyed black hair/red hair and will definitely be using it again!! There is a big tube of colour conditioner included in the pack which is a big bonus as well!! One word of advice is to use a plastic mixing bowl as I imagine it would be a nightmare trying to tip a sachet of bleach powder into the developer bottle!! Overall this is a brilliant product and will definitely be buying it again!!Flag this review
I followed the instructions to the letter and did a patch test, then covered the ends to the middle of my hair leaving my roots until later. I had dyed red hair and it has lifted it to a lovely coppery colour which is exactly what I wanted . I used two packs because my hair is past shoulder length. Yes it smells but it is a bleaching chemical so as long as the window is open for ventilation it is fine. The two drawbacks of the product are that the powder is tricky to get in the bottle so next time I will use a bowl to mix it and also the mixture is very grainy and makes it hard to comb through the hair. I would use this product again though because the results are well worth the trouble.Flag this review
What has happened to Superdrug Colour Performance Permanent 11.0 - Ultra Light Blonde. My sister and me used this on our different shades of blonde hair to lighten dark roots & was excellent. Is it still available to buy? Cannot find in store or on the website.Flag this review
it does do what it says, but you have to be careful when using it. i would not recommend using this product with the applicator bottle supplied in the pack. the mixture is too thick to come out of the nozzle head so you would be better off tipping out the contents into a bowl and mixing it together then apply it. Also if you have colored hair i would recommend you use a colour remover before using this product so you can get better results. Talking from experience...Flag this review
Fantastic product, I had bright red hair and used this product and it made me a blonde, pinky colour which I was happy with, I am going to use this product again, the only down side is trying to get the powder into th bottle, it goes everywhere. I am now brown and am going to lighten my hair with this product before putting a blonde hair dye on. Very simple to use.Flag this review
my hair is naturally dark blonde with lots of different shades. i regularly dip dye my hair with crazycolor and smartbeauty products, some of which i have to bleach my hair seperately and some which have a bleaching agent in the coloured dye. i used this product to remove pastel pink and purples from the bottom layer of my hair. i left it on my hair for about 40 minutes and all the colour was removed, leaving my hair in great condition with hardly any damage. i also used the conditioner which comes in the box after which made my hair super soft. negatives are that it was quite hard to get the powder from the packet to the bottle, but it's easier if you're gentle while tapping and only cut a small corner off the packet. it's difficult to get the last of the mixture out of the bottle, the number of bottles you need for your hair obviously depends on how much you intend to dye. great product for a great price, recommended to be used with a partner!Flag this review
I have used this often. I dye my hair bright colors and have used this to strip a red from my hair (which is a notorious hard to shift colour) to go blue (which you need to be almost platinum blond to do).It is not as damaging for your hair as other company's. The best bit for me is that it does not test on animals and it is suitable for vegetarians :D couldn't be happier. My advise after any bleach/strip to the hair. Spray the hair with a few drops of pure tea tree oil in water. Continue to do this for a few days. This will nourish your hair and make it feel silky smooth :)Flag this review
Used this to lighten my hair from darkish brown (dyed over and over again) and got it to a coppery yellow within 30 minutes. Nowhere near as ginger as other lighteners I've used in the past. And on top of that my hair doesn't feel half as damaged I'll definitely be using it again in a few weeks to get lightest blonde! Only thing I would say is that it's so dry that it I had to use 2 bottles and I only have mid neck length hair! But it's a bargain anyway!Flag this review
I used it to create the ombré effect on my hair, preparing it for the summer time. I would very much recommend it this product for anyone, even if you have slightly dark hair. The colour that my hair turned out to be is quite nice and it also looks natural. So if you're planning on ombreing your hair I would very much recommend it. The price is very reasonable aswell. I would definitely repurchase it.Flag this review
We deliver throughout the United Kingdom (including Northern Ireland, Isle of Anglesey, Isle of Wight, Scilly Isles and The Scottish Islands) and BFPO (UK Only).